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For professionals:
For everyone:
For developers:
Responsibilities
Key Responsibilities:
Research & Strategy:
* Conduct competitive and category analysis across multiple industries to identify creative opportunities.
* Turn market trends, consumer feedback, and behavioral data into actionable creative strategies.
* Define emotional triggers and lifestyle aspirations that best connect with target audiences.
Visual Storytelling & Creative Briefs:
* Develop storytelling frameworks for campaigns and product launches.
* Write structured creative briefs outlining visual concepts, key benefits, and brand positioning rationale.
* Prioritize key selling points based on audience psychology, market data, and business priorities.
Collaboration & Direction:
* Direct the creation of high-impact visuals, from hero imagery to content series.
* Guide tone, style, and brand personality across photography, video, and graphic design.
* Ensure creative output remains consistent with brand guidelines and growth objectives.
Optimization & Trends:
* Monitor creative performance metrics to refine strategies over time.
* Stay ahead of emerging visual trends and platform best practices across social, DTC, and marketplaces.
* Contribute to A/B testing initiatives to validate and improve creative decisions.
Qualifications:
* 4+ years of experience in creative strategy, brand strategy, or design direction roles.
* Strong portfolio showcasing visual storytelling, cross-platform campaigns, and brand development.
* Understanding of consumer psychology, emotional appeal, and conversion logic.
* Exceptional communication skills, with the ability to brief teams and articulate the rationale behind creative choices.
* Ability to work independently, own deliverables, and manage multiple projects simultaneously.
Nice to Haves:
* Experience with both online and offline brand activation.
* Familiarity with performance-driven creative testing.
* Background in home, lifestyle, beauty, or wellness categories.
What Success Looks Like:
* Delivery of brand-aligned creative frameworks that consistently drive engagement and conversion.
* Effective balance between art and data, producing visually compelling content that performs.
* Measurable impact on key metrics such as CTR, CVR, brand recall, and customer loyalty.
This job post is closed.