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Posted 5 months ago
Requirements and responsibilities
Job DescriptionAt Bluesight, our mission is to create groundbreaking solutions that increase efficiency, safety and visibility for health systems, hospital pharmacy, and pharmaceutical manufacturers. We empower our customers to deliver the right medicine to the right patient at the right time, every time. We are a high growth healthcare information technology company with a start-up 'vibe' but over 3,000 customers using our proven solutions.Bluesight is looking for a strategic Marketing Manager who thrives as a hands-on generalist and is excited to build, execute, and optimize programs across the full marketing spectrum. This role is ideal for someone who enjoys both strategy and day-to-day execution — from campaign planning and content development to event support, analytics, and cross-functional collaboration.You’ll play a critical role in bringing Bluesight’s story to life, supporting demand generation and brand initiatives, and helping scale a growing healthtech company.Demand Generation Campaign and Execution ResponsibilitiesPlan and execute multi-channel marketing campaigns across email, web, content, social, events, and paid channels.Own campaign timelines, asset creation, and cross-functional coordination.Support product launches, webinars, conferences, and industry events (including ASHP).Oversee demand generation campaigns from start-to-finish, including whitepaper ideation, development, and distribution; webinar execution; conference support; and other lead generation campaignsCollaborate with colleagues on email marketing campaigns, copy creation, tracking success, and iterationDevelop campaign strategy and critical metrics to track the launch and efficiency of campaigns.Content Creation & Messaging ResponsibilitiesDevelop engaging content for all phases of the sales funnel to support penetration and conversion programs.Develop proper ROI messaging that is specific to each product and buyer persona.Benchmark content projected goals vs. actuals in terms of MQL to SQL conversions.Create and manage content such as whitepapers, blogs, emails, landing pages, and case studies.Translate complex healthcare and pharmacy topics into clear, compelling messaging.Ensure consistency of voice and brand across all channels.Digital & Demand Support ResponsibilitiesCollaborate with digital marketing manager on email marketing and marketing automation programs.Support lead capture, MQL creation, and nurture flows.Assist with website updates, SEO-friendly content, and conversion optimization.Analytics & Optimization ResponsibilitiesTrack and report on campaign performance, engagement metrics, and pipeline influence.Use data to test, learn, and optimize programs over time.QualificationsProven experience designing and executing successful marketing campaignsStrong organizational skills to manage multiple projects with high-quality, timely executionExcellent analytical skills with an ability to compile and analyze campaign data to inform decisionsProblem solver who enjoys developing solutions in a clear and efficient mannerCross-functional collaboration competence; ability to adapt to work with a wide range of functions and stakeholdersStrong presentation skills; confident and capable in delivering and defending recommendations and other information to varied audiences, including sales teams and executivesAbility to write/edit persuasively, clearly, and succinctlyExperience with data-driven organization requiredAbility to perform in a fast-paced, deadline-driven environmentMust be creative and resourceful, willing to learn or be familiar with design toolsHealthcare background is a plusSalary Range$90,000 - $110,000 a yearThe standard base pay range for this role is $90,000 - $110,000 when annualized. In addition to base salary, this position is also eligible for an amazing benefits package. Actual amount of salary will vary depending on qualifications, experience, performance, and location.Closing DescriptionThis position is a remote position and open to applicants in the continental United States.Why Bluesight?Bluesight’s culture is built on innovation and teamwork. There’s room to grow and opportunities to take initiative. You will partner with sharp, motivated teammates looking to disrupt a massive industry—and have fun doing it. We truly believe that where you work and what you do matters. Join us as we revolutionize the hospital pharmacy landscape!Competitive salaryTime off when you need it – unlimited vacation days!Generous insurance coverage401k program with a company matchFun, collaborative culture!EOE AA M/F/VET/DisabilityAll qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, religion, color, national origin, sex, protected veteran status, disability, or any other basis protected by federal, state or local laws.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. If you would like more information about how your data is processed, please contact us.Apply for this job
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