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Responsibilities
About the roleWe're looking for a Director of User Acquisition to lead paid growth for our flagship mobile MOBA game, while also providing strategic direction to UA efforts across our broader app portfolio.This is a strategic role with real hands-on ownership. You'll set the channel strategy, own ROAS targets, manage a team of 2–5 UA specialists, and work closely with creative and data to build scalable, profitable acquisition systems. The goal isn't just growth — it's profitable growth.What you'll ownFull P&L; ownership of UA spend for the flagship game — scaling volume while maintaining ROAS positivity in Tier 1 and Tier 2 marketsDefine and execute the channel strategy across Meta and Google, with a clear expansion roadmapLead, coach, and grow a UA team of 2–5 specialists — setting priorities, reviewing performance, and developing talentPartner with the creative team to brief, test, and iterate on performance creatives at scaleBuild and maintain reporting frameworks that connect spend to LTV, not just installsProvide UA direction and strategic input to other app teams across the portfolioCollaborate with product and data teams on measurement infrastructure, MMP setup, and attribution strategyWhat we're looking for5+ years in mobile UA, with at least 2 years in a lead or director-level roleProven track record scaling a mobile game profitably — Tier 1 and/or Tier 2 markets, with clear ROAS disciplineDeep platform expertise in Meta Ads and Google UAC — campaign architecture, bidding logic, creative testing frameworksStrong fluency with LTV modeling, cohort analysis, and ROAS-based decision-makingExperience managing or mentoring UA specialists and reviewing their work at a strategic levelComfortable working with MMPs (Adjust, AppsFlyer, or equivalent) and building attribution clarityAbility to communicate UA strategy clearly to non-UA stakeholders — product, finance, leadershipNice to haveExperience with DSPs or programmatic beyond Meta/GoogleFamiliarity with AI-powered creative production pipelinesCross-vertical UA experience (gaming + other app categories)Background in markets with strong gaming cultures: South Korea, Taiwan, Saudi Arabia, MENA, or similarThe flagship game's UA is scaling with a clear, repeatable ROAS-positive playbook on Meta and GoogleA creative testing framework is running consistently, with weekly learnings feeding back into productionThe UA team has clear ownership, priorities, and a rhythm for performance reviewsCross-portfolio UA recommendations are being actioned by at least one other app team
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