About fullthrottle.aifullthrottle.ai is a self-service advertising platform powered by AI-enabled audience building, omnichannel activation, identity resolution, and transaction-level measurement. We help brands and agencies connect with in-market customers at the right moment with omnichannel campaigns and measure results back to real business outcomes. We are a fast-moving, high-growth team reshaping the future of AdTech.About the roleWe are seeking a dynamic and results-driven Deman Generation and Content Specialist that has a builder mentality. Ideal candidates will be able to write a compelling thought leadership article in the morning, scope a landing page in Figma by afternoon, and pull a CRM/Salesforce campaign performance report before EOD.You will report to the VP of Marketing and own demand generation for fullthrottle.aiâ from lead to post-sale: content strategy, email automation, paid campaign management and asset design, CRM operations, and reporting. You understand B2B SaaS buying cycles, know how to generate qualified pipeline, and drive demand by creating valuable content that turns prospects into loyal clients.You move fast, need minimal direction, can hold multiple complex workstream simultaneously, and pivot without losing momentum. If you thrive in owning outcomes rather than tasks and want measurable impact at a high-growth company, this role is for you.What you'll doContent & Thought LeadershipWrite and publish articles, press releases, thought leadership pieces, eBooks, white papers, and case studies aligned to ICP pain points and B2B SaaS buying stagesDevelop and execute email drip campaigns from strategy and copy through build, deployment, and performance analysisProduce sales collateral (1-pagers, decks, nurture sequences) that clearly communicate fullthrottle.ai's valueConduct interviews with internal SMEs and external thought leaders for content and webinarsWrite and submit award nominations and press-worthy content to build brand recognitionCreative & Design DirectionScope and wireframe landing pages, email templates, and ad creative concepts in Figma (not just hand off a brief, but actively shape the visual direction)Build and launch landing pages directly in WordPress using page builders and form integrationsMaintain visual consistency across campaign assets: ads, emails, landing pages, and social creativePaid Advertising & Demand GenerationManage paid campaigns across Google, LinkedIn, Meta, and programmatic channels — hands-on, not oversightMonitor budget pacing, bid strategy, and creative performance; make optimization decisions independentlyRun A/B tests on copy, creative, and audience targeting; document findings and iterate fastTrack and report on CPL, pipeline contribution, ROAS, and performance KPIs tied to revenue outcomesDrive SEO and backlink strategy to support organic lead generation alongside paid effortsCRM, Automation & AnalyticsOperate Salesforce at a power-user level: campaign objects, lead routing, reports, dashboards, and data hygieneBuild and manage automation workflows in ActiveCampaign: architect lead scoring, segmentation logic, and funnel stage progressionAnalyze performance across all channels; bring proactive optimization recommendationsCollaborate with Sales to align pipeline stages, case studies, collateral, and lead quality feedback loopsTrack and manage inbound leads through the full sales pipeline with clean, consistent documentation and reportingWordPress & Technical ExecutionBuild, update, and optimize landing pages and website content directly in WordPressImplement on-page SEO best practices across all web contentCoordinate with web development teams or external resources when backend support is needed, with enough technical fluency to scope work clearlyQualificationsRequired Experience:3-6 years in demand generation, growth marketing, or content marketing role within B2B SaaS/AdTech/MarTechDemonstrated ability to generate qualified pipeline through content, email, and paid channelsHands-on Salesforce and CRM campaign management, reporting, lead routing, and data hygieneProven email marketing execution of strategy, copywriting, build, deployment, and performance analysisStrong writing across formats: long-form articles, short-form ad copy, website copy, email sequences, and sales collateralTechnical writing skills, particularly in SaaS/B2BWordpress hands-on capability for landing age builds and content updatesAbility to analyze campaign data, diagnose underperformance, and act on findingsPreferred Experience:Experience with ActiveCampaign CRM system for automation and lead nurturingBackground in press relations, media outreach, and awards submissionsFamiliarity with content planning and project management.Understanding of programmatic advertising concepts: DSPs, audience targeting, identity resolution, attribution measurementComfortable with tools like Adobe Workfront, Asana, Bitly, Monday, Figma
2 days ago