For companies:
For professionals:
For everyone:
Responsibilities
The RoleAt Wpromote, our Senior Media Planners play a key role in shaping integrated, performance-driven media strategies that help our clients grow. Reporting to the Director of Client Strategy, this role partners closely with channel teams and client stakeholders to develop thoughtful recommendations across paid media, leveraging audience insights, market research, performance data, and digital media tools to bring campaigns to life. From media mix and audience strategy to creative direction and measurement planning, you’ll help build strategies designed to drive meaningful business impact.This role will support complex client accounts with multiple workstreams, stakeholders, and evolving business priorities, taking ownership of key planning responsibilities and deliverables while partnering with senior Client Strategy leadership on broader strategic direction.This is a highly collaborative and dynamic role that blends analytical thinking, strategic problem-solving, and client partnership. The ideal candidate is naturally curious, detail-oriented, and passionate about digital marketing, consumer behavior, and emerging media trends. You thrive in fast-paced environments, enjoy connecting data to storytelling, and are excited to help clients navigate an ever-evolving digital landscape through smart, innovative marketing strategies.At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.We offer:Remote-first cultureUnlimited PTOExtended Holiday break (Winter)Flexible schedules100% paid parental leave401(k) matchingMedical, Dental, Vision, Life, Pet InsuranceSponsored life insuranceShort Term Disability insurance and additional voluntary insuranceAnnual Class Pass credits and more!The anticipated annual salary for this role will range from $75,000 - $90,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).You Will BeAnalyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnelSupporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages, while owning key components of the planning processDriving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOHPartnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign executionDeveloping strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworksProactively identifying growth opportunities, emerging trends, competitive shifts, and areas of whitespace that can inform client recommendations and future planningStewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, incremental investment scenarios, and monthly fiscal budget reconciliationConducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insightsMonitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomesReviewing channel recommendations and campaign approaches to ensure they ladder up to the holistic media strategy and broader client business objectivesLeading testing and learning initiatives across channels to support continuous innovation and performance improvementDeveloping and contributing to RFPs in partnership with channel teams to inform media recommendations and planningDelivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, planning documents, and business reviews, including presenting directly to senior client stakeholders as appropriatePartnering with Director- and VP-level client stakeholders alongside Client Strategy leadership to support strategic planning and ongoing client partnershipBuilding deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behaviorStaying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clientsDeveloping cross-channel performance forecasts to establish expected outcomes and help inform client investment decisions, business planning, and growth opportunitiesYou Must Have3–5 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environmentMulti-channel expertise across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platformsDemonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectivesStrong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journeyExpertise managing multiple workstreams and planning deliverables across complex client accountsExpertise with media spend management, pacing, reconciliation, and forecastingIdeally with annual client budgets above $10MExperience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environmentsExperience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard developmentFamiliarity with attribution methodologies and measurement frameworksStrong analytical and problem-solving skills with exceptional attention to detailProficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platformsExcellent oral, written, presentation, and interpersonal communication skills, with experience presenting recommendations and insights directly to clientsStrong organizational, time management, and project management capabilitiesAbility to manage multiple projects and priorities in a fast-paced environmentExperience mentoring junior team members, reviewing work, and/or providing guidance across planning deliverablesBachelor’s degree in Marketing, Communications, Business, or related fieldNice to HaveExperience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectivesExperience working on omni-channel retail brands with both online and offline conversion goalsKnowledge of audience targeting and strategic implicationsWorking knowledge of clients with distinct national vs. local media strategiesAdditional informationWe are prioritizing candidates located in the Eastern or Central Time Zone to best support client and team needs.This position may be performed remotely in most states within the US, with some exclusions.While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York.This position is not eligible for immigration sponsorship.
Closes in:
0
days
0
hours
0
min
0
sec
tune NOT FOR YOU? IMPROVE YOUR RESULTS