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Remote, Direct-to-Consumer Ecommerce4AM Media owns and operates 3 DTC brands across health, cleaning, and pets. Last year we spent over $40M across paid media scaling our own products. We're not an agency. We're operators: supply chain, creative, custom funnels, media buying, analytics, and customer service all happen under one roof.We're hiring a Senior Conversion Designer to own the design of every page that touches our customers: landing pages, sales funnels, Shopify storefronts, checkouts, upsells, and the visual assets that live on all of them. You'll work across all 3 brands and report to the creative manager.The thing that makes this role different: you're not just making pages look good, you're designing for conversion. That means you live in the mind of our target customer before you open Figma. You're reading Facebook comments on our ads, scrolling through the subreddits where our buyers actually hang out, reading the reviews on our products and our competitors', and synthesizing what real customers are saying into design decisions that move the needle on conversion rate and revenue per visitor.What you'll ownLanding pages built to convertYou take copy from the Creative Strategist, sometimes a finished brief, sometimes a rough mock-up you'll co-build, and turn it into a high-converting landing page from layout to final visuals.You design the page flow, hierarchy, modules, and visual storyYou produce or source every asset on the page: images, graphics, icons, badgesOur goal is to achieve angle congruency from the ad to the landing page to the sales funnel.You leverage AI image generation as part of your standard workflow to produce custom imagery faster than the old "shoot or stock-photo" model allowedYou think about above-the-fold conversion, scroll behavior, mobile-first rendering, page speed, and trust signals because all of them affect the number that mattersYou ship pages that the buyer team is excited to send paid traffic toSales funnel and checkout designOur funnels, sales pages, checkouts, upsells, post-purchase flows, are where revenue per visitor lives or dies. You own redesigning and A/B testing the whole thing.You design new funnel architectures (or rework existing ones) with revenue per visitor as the success metricYou build funnels in layered Figma files that dev can implement directly without guessingYou think in upsell paths, decline flows, bundle psychology, and offer structure — and you have opinions on what should be tested nextYou partner with the media buyers and Creative Strategist on what to test, why, and what the next iteration should look likeShopify storefront designOur Shopify storefronts have been a real weakness for us. You own fixing that.You design and ship Shopify storefront experiences across our brands using GemPagesYou make decisions on product page layout, collection page UX, navigation, trust signals, and the entire storefront flowYou think about returning customer experience, repeat purchase paths, and how the storefront supports retention — not just acquisitionCustomer-driven design researchThis is what separates conversion designers from web designers.You read Facebook comments on our ads to understand customer objections, questions, and languageYou read product reviews, ours and competitors', to find the buying triggers and the deal-breakersYou scroll subreddits where our customers actually live to understand the conversations happening outside our funnelYou read CS tickets to understand post-purchase frictionYou synthesize what you learn into design decisions: hero images that hit the right pain point, social proof modules that answer the actual objections, FAQ sections that address the real questionsEvery design decision you make has a reason behind it that connects back to something a real customer said.Final visual asset productionCustom product photography direction (or DIY when needed)AI-generated imagery integrated into your workflowIcons, badges, graphics, illustrationsLifestyle imagery, before/afters, comparison visuals, whatever the page needs to convertPerformance accountabilityYou're accountable for conversion rate and revenue per visitor on the pages and funnels you ship.When a page underperforms, you diagnose why, file the learning, and ship the next iterationYou partner with the media buyers and Creative Strategist on hypothesis generation for what to test nextWhat we need you to bring5+ years designing landing pages, funnels, and DTC ecommerce experiences with a portfolio of work you can point to as winners on real paid trafficProven conversion track record. You've designed pages that meaningfully moved CVR or RPV against real spend and you can articulate what you changed and why it workedStrong customer-research instinct. You read Reddit, Facebook comments, reviews, and CS tickets as part of your design process not as a checkbox, but because you can't design well without knowing the customer's actual languageLayered Figma fluency. Your files are clean, organized, and dev-readyGemPages or equivalent Shopify funnel builder experience. You can ship a Shopify page or storefront end-to-end without dev support for standard workBasic front-end code skills (HTML, CSS, basic Liquid). You don't need to be a developer, but you can make small implementation tweaks yourself when it's faster than waiting on devStrong AI image generation workflow. You have your own pipeline using whatever combination of tools works for you and you've integrated AI image production into your daily design process. You have a clear POV on what AI does well and where it falls shortDTC ecommerce native. You think in CVR, RPV, AOV, LTV, and unit economics Self-starter, no handholding. You don't wait for someone to tell you what's broken. You find the page that's leaking conversion and you fix itProactive remote operator. You connect with the in-office team and other remote teammates frequently. You don't go quietStrong written and verbal communication. You can explain your design rationale with reference to customer research and conversion logic not just aesthetic preferenceWhat disqualifies youTreating the role as visual craft only, with no interest in conversion outcomesDesigning without doing the customer research firstFalling in love with your designs instead of the dataBringing problems without proposed solutionsWaiting for direction rather than buildingWorking hours that look busy without conversion improvements that back them upOperating without AI tools integrated into your workflowWhy this role is differentYou report to the creative manager and work as a peer to the Creative Strategist, media buyers, and the rest of the creative organizationYou work on our brands, not clients. Every conversion lift your work drives goes back into the company you work forYou design across the full funnel. Landing page to checkout to upsell to storefront you see and shape the whole experienceReal budget for AI tools, image generation, and whatever else you need. We trust the people we hire to deploy resources wellYou ship. This isn't a role where you make decks and present concepts. You design pages, ship them, watch them perform, and iterate. Every weekReal growth path. Crush this role and the path expands into senior creative leadership, expanded brand coverage, or operator roles across the businessRemote, with intentThis role is remote. The growth team is primarily in San Diego, but the right Senior Conversion Designer can be effective from anywhere as long as you bring proactive communication and tight async habits. You'll need to connect frequently with the in-office team and other remote teammates, share work in progress early, and never be the one teammates have to chase. Remote works for builders. It doesn't work for people who go quiet.What success looks like in 12 monthsAll 3 brands have angle congruency from ad to landing page to sales funnel and ROAS is materially improved because of itConversion rate on the landing pages and funnels you've shipped has materially improved across multiple brandsRevenue per visitor has gone up because the funnels, checkouts, and upsells you redesigned are winning A/B testsOur Shopify storefronts are no longer a weakness. They're a strength we can point toThe media buyers can point to your pages as the unlock on multiple winning campaignsYour AI image generation workflow has materially reduced our dependence on expensive photoshoots without sacrificing qualityThe Creative Strategist and you have built a tight workflow that ships angles and pages faster than the team has ever done beforeThe CEO trusts your design judgment on what to test next because revenue per visitor and conversion rate have measurably improved on the pages you own
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