Account Based Marketing Manager at PayPal

• Strategize, create, plan, and execute direct mail campaigns, digital, out of home and events creating a highly effective and personalized approach for strategic accounts. • Take a data-driven approach for customization of marketing programs for buyers on our strategic account list. • Support our content needs by collaborating with agencies and internal stakeholders to develop content distribution plans across marketing channels (Paid Media, Web, Direct Mail, and Email) that lead to opportunity creation and pipeline acceleration. • Partner closely with our BDR and sales teams to ensure strong marketing and sales alignment for all our programs from the get-go. • Collaborate with GTM and Sales teams to ensure marketing plays are in alignment with strategic product mandates and sales directives. • Manage external agencies and collaborate with them to develop campaign themes, ad creative, and assets as needed. • Measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase the effectiveness and efficiency of the ABM program. • Operate as a core member of the team building a scalable, Account Based Marketing function in the US.

Account Based Marketing Manager

Responsibilities

Skills wanted:

Language(s) required:

Maria José Castaño Verified

About PayPal:

www.paypal.com/us/home

Admin access needed