Product Marketing Manager at Skedda | Torre
Product Marketing Manager
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Skedda

Product Marketing Manager

Skedda
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Full-time

Legal agreement: To be defined

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

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Hybrid (Boston Area)
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Posted over 2 years ago

Requirements and responsibilities

Skedda is a leading hybrid workplace experience platform with over 12,000 customers and nearly two million users. The product includes floor plan visualizations, desk and meeting room booking, utilization reports and analytics, as well as integrations with key workplace tools like Microsoft365 and Google Workspace. Skedda has won multiple G2 awards and landed a spot on G2’s Top 50 Office Products of 2023. Skedda is seeking a driven and collaborative Product Marketing Manager to ensure Skedda is positioned effectively in the market and resonates with the target audience. The Product Marketing Manager will develop and execute product marketing strategies to drive adoption and growth of Skedda’s products and communicate Skedda’s value to the market. This role involves conducting market and customer research, analyzing customer data, developing compelling value propositions, creating marketing collateral, and partnering with the demand generation team to execute targeted marketing campaigns. The ideal candidate should have a strong understanding of product marketing concepts, approaches, and tools, and be energized by the opportunity to build a key contributor to defining the future of work. Responsibilities: - Conduct market and customer research to understand customer needs and key pain points - Analyze customer data, and measure and optimize the buyer journey - Develop compelling value propositions that resonate with the target audience - Create marketing collateral to support sales efforts and customer education - Develop buyer journeys and content to engage and nurture buyer and user personas - Partner closely with the demand generation team to execute targeted marketing campaigns - Conduct competitive analysis to support Sales and Product
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