Koala’s is a high growth ecommerce company from Australia, and our mission is: Better furniture experiences, designed with the World in mind. Combining customer-centric products, a world-class technology and fulfillment platform, incredible customer service and social good; we are changing the way people buy and enjoy furniture to create happier, healthier habitats. In just 5+ years in Japan we have achieved significant growth, leading to positive media coverage including King’s Brunch on TBS, Tech Crunch, NewsPicks, DIAMOND online, and Nikkei amongst others.
We are seeking a skilled marketing manager to lead our marketing efforts in both digital and offline. The ideal candidate will be responsible for developing and executing marketing strategies that drive growth and engage customers across all channels. With an eye for creative and passion for content and the brand, you will balance this with a test and learn approach and data-driven insights to deliver commercial results.
Responsibilities:
- Manage planning & execution of digital & offline marketing campaigns for all products
- Utilize category insights and product level data to identify, ideate and execute new marketing opportunities related to bedroom range
- Develop and execute comprehensive marketing strategies that align with company goals and objectives.
- Identify and analyze market trends, customer needs, and competitors' activities to inform marketing plans and strategies.
- Plan and oversee the company's online and offline marketing campaigns, including social media, email, SEO, PPC, display advertising, print advertising, and events.
- Manage the company's online presence, including website design and development, content creation, and social media management.
- Plan and execute events and promotions, both online and offline, to increase brand awareness and drive customer engagement.
- Collaborate with cross-functional teams, including product, sales, and customer service, to ensure consistent messaging and branding across all channels.
- Work closely with internal departments within Koala and external vendors on projects
- Develop and manage marketing budgets, track and analyze campaign performance, and provide regular reports on marketing ROI.
- Stay up-to-date with the latest marketing trends, technologies, and best practices, and incorporate them into marketing strategies as appropriate.
- Manage a team of marketing professionals, providing coaching, guidance, and mentorship as needed.
- Lead in-house production team and connect with external vendor for key creative executions and campaigns related to existing and new products
- Ensuring excellence of creative assets for new and existing bedroom products
- Identify disruptive & non-traditional marketing opportunities to grow Koala in the Japanese market
- Live & breathe market, product & competitor landscape to drive differentiation
- Successfully launch any new product /innovation initiatives in line with product roadmap
- Responsible for Koala.com's content, activities and sales
