Product Marketing Manager at Pipedrive | Torre

Product Marketing Manager

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Full-time

Legal agreement: Contractor

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Compensation
EUR70K - 80K/year
~USD81.5K - 93.2K/year
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Hybrid (Germany)
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Posted over 4 years ago

Responsibilities & more


• Drive GTM strategies by developing product launch plans including market and competitive research, pricing, compelling positioning, naming suggestions, and managing the implementation of plans and deliverables across cross-functional teams • Be the source of truth for our competitive landscape by conducting thorough competitive analyses. • Coordinate knowledge sharing through internal competitive training, battle cards, pricing and positioning recommendations, and consistent updates. • Run internal go-to-market offers and potential discount analyses to help suggest recommendations for optimal pricing strategies. • Support the sales cycle through up-to-date sales tools and trainings such as positioning presentations, one-sheets, deal support, and surfacing competitive insights. • Evolve our customer and user personas by facilitating product feedback research, conducting surveys, and working with internal teams. • Shape internal product conversations to drive consistent messaging, product positioning, alignment, and direction across internal teams.
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