Marketing Lead at Atlassian | Torre

Marketing Lead

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Full-time

Legal agreement: Employment

Compensation
USD40k - 120k/year
Non-negotiable
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities


• You will be the owner of Halp’s ambitious top of funnel growth goals and be viewed as the product’s CMO. • You will work collaboratively with product and supporting marketing teams to drive a successful GTM strategy that drives outcomes. • Develop the short and long-term go-to-market strategy for the next phase of growth for Halp. • Oversee technical marketing channels like performance marketing and SEO, scale and optimize them. • Craft the narrative behind the product and tell stories to entice new audiences to try it. • Drive awareness through a multi-channel approach including webinars, events, email, SEO/SEM, community, channel enablement, content, and more. • Assess the market and competition to uncover opportunities and whitespace for Halp. • Constantly be assessing Halp’s metrics and KPIs to look for optimization and refinement. • Be a strategic partner to the product, engineering, and support to advance Halp’s future.