Senior Product Marketing Manager at Progress

• GTM Strategy: Develop and drive annual managed file transfer GTM strategy working with cross-functional teams to monitor and achieve financial and market share objectives. This includes market segmentation, persona development, content development and management, channel program support, pricing promotions, and other standard GTM initiatives. • Market Intelligence: Interpret and provide insight into market dynamics, competitive landscape, and buyer personas for effective marketing and selling strategies • Market Requirements Analysis: Partner with product management to deliver competitive product requirements that influence and shape the product roadmap. • Product Launch: Drive launch deliverables and manage key stakeholders to drive excitement and adoption of all new product releases • Content Management: Develop content strategy and manage cross-functional team to ensure the timely and effective development of content that best supports the buyer’s journey, , nurtures technology adoption and increases brand loyalty of the existing base. • Enablement: Be an MFT subject matter expert to reframe marketing messaging to a one-to-one sales conversation that supports positioning and objection handling through live presentations, online learning tools, playbooks, sales decks, tools to support the global sales teams and indirect channel. • Support Global Demand Gen and Corporate Communications: Collaborate on winning marketing plan and support marketing campaign efforts (e.g., channel marketing, events, webinars, social, blogs, etc.). Be the primary contact and advocate for the product with analysts and press.

Senior Product Marketing Manager

Responsibilities

Skills wanted:

Language(s) required:

yogesh gupta

Manuela Vargas Jaramillo Verified

Manuela Vargas Jaramillo Verified

About Progress:

mission:

Job benefits for full-time members:

www.progresslighting.com/

Admin access needed