Company DescriptionBlue Acorn iCi, an Infosys company, is a digital consultancy focused on delivering innovative solutions across customer experience, commerce, and data. Our team of over 400 experts enable clients to navigate large-scale, digital transformation programs. Whether it’s a digitally savvy consumer brand or a legacy manufacturer, Blue Acorn iCi empowers businesses with digital scalability to deliver unprecedented levels of performance and customer experience. With services that include strategy, analytics, design, and engineering, we elevate global brands across industries such as media, consumer goods & retail, financial services, manufacturing, technology and more. Join our innovative and collaborative team as we deliver extraordinary digital experiences for some of the world’s largest brands!Position OverviewWe are seeking an experienced Adobe Target Technical Consultant to optimize digital experiences by leveraging Adobe Target. This person will ideally be the SME who drives conversations surrounding Adobe Target solutions. Key deliverables for this role will be website and app audit reports to identify opportunities for digital marketing personalization and A/B testing, and analysis of campaign performance data with identified areas of improvement.Responsibilities & QualificationsLeverage Adobe Target to optimize digital experiences and drive conversions.Conduct website and app audits to identify opportunities for personalization and A/B testing.Define clear objectives and success metrics for each campaign.Implement Adobe Target tracking and configuration.Create and manage audiences and segments based on customer behavior and attributes.Develop and execute A/B tests, multivariate tests, and personalization campaigns.Analyze campaign performance data to measure impact and identify areas for improvement.Utilize Adobe Target's reporting and analytics capabilities to generate insights.Possess strong understanding of Adobe Target and its core features (Activities, Audiences, Offers, etc.).Possess experience with web technologies (HTML, CSS, JavaScript).Possess knowledge of data collection methods (tags, APIs).Possess experience with data analysis tools (Adobe Analytics).About Blue Acorn iCiBlue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results. Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us.Why Join Us?Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital. Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment.Work AuthorizationCandidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).BenefitsFull Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!
