About the jobOur client is an established outdoor consumer brand with a strong presence across subscription, e-commerce, and major retail channels. Founded over a decade ago, the company pioneered its category and now reaches millions of customers through national retailers and direct-to-consumer platforms. The business is focused on building a lean, profitable, and sustainable growth model, driven by strong fundamentals and measurable impact.Position OverviewOwn the full CRM and lifecycle marketing function for a subscription ecommerce company that is rebuilding its growth engine from the ground up. Manage all email and SMS marketing through Klaviyo, build and optimize lifecycle flows that directly impact retention and revenue, run the affiliate program, and use data to continuously improve how we communicate with subscribers at every stage of their journey. You will be the only person in this seat—there is no team to inherit; you are the team.Core ResponsibilitiesOwn all email and SMS marketing execution in Klaviyo: campaign calendar, segmentation, A/B testing, deliverability, and performance reportingBuild, maintain, and optimize lifecycle flows including dunning/failed payment recovery, pre-rebill engagement, win-back, cross-sell, gift-to-paid conversion, and new subscriber onboardingManage audience segmentation across subscriber types (paid, gift, promo) with different communication strategies for each based on their lifecycle stage and churn profileDesign and execute retention-focused campaigns that reduce voluntary churn and increase subscriber lifetime valueRun the affiliate program: recruit and onboard affiliates, manage communications, track performance, and optimize incentive structuresA/B test subject lines, send times, content, offers, and flow logic with statistical rigor—not just gut feelMonitor and report on email/SMS channel performance (open rates, click rates, conversion rates, revenue attribution, list health) with written analysis—not just dashboardsCoordinate with the creative team on email and SMS asset needs, providing performance data to inform what gets produced nextProactively flag deliverability issues, list hygiene problems, and engagement drop-offs before they become crisesSupport broader growth initiatives by leveraging the email list (1.6M+ contacts) as a high-leverage owned audience channelWhat Makes You the Right FitYou think in systems, not sends. Individual campaigns matter, but what you really build is the machine that nurtures subscribers from first touch through year-two renewal.You’re a retention thinker who understands that keeping a subscriber is cheaper than acquiring one, and you build flows that prove it.You’re data driven but action oriented—you diagnose why results change, fix it, and document what you changed.You’re proactive, not reactive—deliverability issues, engagement cliffs, and broken flows get caught before leadership asks about them.You operate independently with high ownership: you manage your own priorities and flag what matters.You communicate clearly—reports tell a story and creative briefs are specific.RequirementsMinimum 3 years hands-on experience managing email and SMS marketing in Klaviyo (not just “familiar with”—you should be building flows, writing segmentation logic, and debugging deliverability issues)Demonstrated experience building lifecycle/retention flows for a subscription or recurring revenue business (dunning, win-back, pre-rebill engagement, onboarding sequences)Experience with audience segmentation beyond basic demographics: behavioral triggers, purchase history, subscriber type, lifecycle stageTrack record of measurably improving retention metrics (churn reduction, reactivation rates, LTV increases) through lifecycle marketingExperience running A/B tests on email/SMS with structured methodology and documented resultsStrong written communication in English for reporting, creative briefs, and cross-team coordinationSelf-directed problem solver who surfaces issues before being askedPreferred SkillsExperience managing an affiliate or referral programExperience with Shopify and Recharge integrations within KlaviyoExperience with subscription box or D2C subscription businesses specificallyUnderstanding of email deliverability best practices (warm up strategies, list hygiene, spam avoidance, authentication)Experience leveraging large dormant or lapsed email lists for re-engagement without destroying sender reputationExperience with survey tools and customer feedback loops integrated into lifecycle flowsExperience with Trustpilot or review generation campaignsFamiliarity with AI tools for content generation, segmentation optimization, or workflow automation
