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Requirements and responsibilities
The role in a nutshell: You'll join Pearmill's creative team and help come up with ideas for ads that run on social media — the kind that get millions of dollars of spend behind them and are seen by millions of people. You'll think up copy, visuals, and video concepts designed to stop the scroll and make people pay attention. You'll use AI every step of the way — to research, brainstorm, build concepts, and bring ideas to life faster than you thought possible. You'll see the numbers behind your work: how many people watched, how many clicked, how many bought. You'll work on real brands — startups and mid-market companies across healthcare, consumer products, fintech, kids' products, B2B software, and more. These are companies changing the way people see the world, and you'll be making the creative that introduces them to their next million customers.Summary: This is the entry point into creative strategy at Pearmill. You're deep in the work — researching, contributing ideas, learning how performance data drives creative decisions, and supporting Strategists on day-to-day account work. You'll be in the weeds on several accounts, and over time you'll develop your own creative POV and start owning more of the concepting process.Like the Creative Strategist, this role sits at the intersection of media buying and creative execution. You'll start learning how to read performance data from the Growth team and translate it into creative ideas — and how to take those ideas and frame them clearly enough for designers and motion artists to build. Building this translation muscle early is what separates a great Associate from someone who just makes ads.This role also has a client-facing component. You won't be leading client calls, but you'll be on them — listening, learning, and gradually contributing. Over time, you'll start presenting specific pieces of work or walking through creative concepts with increasing confidence.Key Responsibilities:Learning & ResearchMine the Meta Ad Library, TikTok Creative Center, and competitor channels for inspiration and competitive intelligence — use AI tools to speed up research and surface patterns you might miss manuallyAssist with trend analysis, competitive reviews, and creative auditsStay plugged into culture, trends, and what's happening in social creative — maintain a swipe file of strong referencesBrief Writing & Concepting SupportSupport Creative Strategists on day-to-day account work across several accountsHelp build briefs and creative frameworks under the guidance of your Strategist or CDRegularly contribute ideas — every idea should have a "why" behind itUse AI as a daily creative partner — brainstorm hooks, generate copy variations, explore visual directions, and iterate on concepts faster than you could aloneCreative AnalysisStudy what's performing on your accounts and form hypotheses about whyLearn how creative performance is measured — get comfortable reading hook rate, hold rate, CTR, and CPA and understanding what each metric tells you creativelyLearn to recognize winning ad elements (hook type, format, visual approach) and build pattern recognition across rounds and accountsUse AI to help analyze performance data and draft summaries — the faster you can turn numbers into creative insights, the more valuable you becomeCross-Team CollaborationSit in on meetings with the Growth team to understand how media buying decisions connect to creative performanceWork alongside designers and motion artists — start learning how to give feedback that's actionable and clearCoordinate with Production team when accounts involve UGC or creator contentClient ExposureJoin client calls to observe how creative is presented and how feedback is handledBegin contributing in client meetings — presenting individual concepts or walking through specific pieces of creativeLearn how to communicate creative thinking clearly to non-creative stakeholdersRequired Skills:Creative thinking and strong visual or conceptual instinctsEagerness to learn — especially at the intersection of creativity and dataInterest in performance marketing, paid social channels, and metrics (hook rate, CTR, CPA) — you don't need to be an expert, but you should be curious about what the numbers meanStrong communication skills — written and verbalComfort working across teams and asking good questions of people in different disciplinesGrowing confidence in client-facing settings — willingness to speak up and present your workAbility to take feedback and implement without losing momentumCultural awareness and a natural habit of paying attention to what's happening in social mediaComfort with AI tools — you should already be using AI in your creative process or eager to learn. At Pearmill, AI is part of how we work every dayWe’re a fully remote company, with team members living in many countries around the world. Each country has different market rates for roles, and we strive to offer competitive salaries indexed to your specific local market. Rather than matching salaries for each role across the organization, our goal is to offer similar standards of living for the same level of work, no matter where you live.This approach allows us to grow sustainably as a company, and gives us the ability to hire from wherever the best talent lives. On top of your salary, we believe in directly rewarding you for your hard work through a twice-annual performance bonus. We also review salaries every year (and more often with consistently outstanding work!), with a goal of keeping our long-standing team as fairly compensated as our new hires.Pearmill is an equal opportunity employer. We evaluate candidates based on their skills, experience, and potential — not on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law. We believe diverse teams make better work, and we're committed to building one.If you need a reasonable accommodation during the application or interview process, let us know — we're happy to help.Diversity, Equity, and InclusionPearmill is a diverse company with team members hailing from all backgrounds and walks of life. We’re a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)