Creative StrategistRemote – International ContractorAbout TNT GrowthTNT Growth is a fully remote growth marketing company that helps fast-growing organizations build scalable marketing systems, high-performing campaigns, and innovative growth strategies. We are AI-forward, collaborative, and focused on blending human creativity with modern technology to drive measurable results.We are seeking a highly creative, strategic, and analytically-minded Creative Strategist to join our remote global team on an ongoing contract basis.Position OverviewThe Creative Strategist will own the development of performance-driven creative for paid social and other growth channels — from initial hypothesis through concept, brief, production direction, and post-launch analysis. This role sits at the intersection of strategy, creative, and performance: you’ll translate audience insight and campaign data into testable creative concepts that move business metrics.This is a fully remote international contractor role for candidates located outside of the United States.Key ResponsibilitiesStrategy & ResearchDevelop creative strategies aligned with client growth goals across the full funnel (awareness, consideration, conversion, retention)Conduct customer research — review mining, support tickets, sales calls, surveys — to surface insights that drive new angles, hooks, and value propositionsRun regular creative teardowns of competitors and category leaders; maintain a swipe file and inspiration libraryBuild messaging frameworks grounded in established models (e.g., Jobs-to-be-Done, Eugene Schwartz awareness levels, value-equation thinking)Creative Production & BriefingWrite creative briefs that include hypothesis, audience, channel, format spec, and KPI — not just creative directionDevelop ad concepts across formats (static, video, UGC, talking head, mixed media) for paid social and adjacent channelsBrief and direct UGC creators, editors, designers, and freelance production partnersMaintain a consistent creative output cadence and a healthy pipeline of concepts in marketPerformance & IterationOwn a hypothesis-driven creative testing roadmap with clear variables (hook, angle, format, offer) and pre-defined success metricsAnalyze creative performance in tools like Motion, Atria, Triple Whale, Meta Ads Manager, or equivalent and translate findings into the next round of conceptsPartner with paid media to diagnose creative fatigue, scale winners, and retire losers based on thresholds for CPA, ROAS, hook rate, hold rate, and thumb-stop rateLead post-launch analyses and retros that turn results into shareable learnings across the teamCollaborationParticipate in client meetings and present strategic recommendations clearly and professionallyCollaborate across internal teams (paid media, account, design) and external partnersStay current on marketing trends, AI tools, consumer behavior, and emerging digital platformsRequired QualificationsMUST have 2+ years specifically in performance/direct-response creative for paid social — ideally in DTC, B2B SaaS, or agency contextsPortfolio with at least 3 case studies showing: starting hypothesis → creative concept → result → learning. No portfolio, no interview.Demonstrated quantitative literacy: comfort reading dashboards, calculating lift, understanding statistical significance basics, and clear command of CTR, CVR, CPA, ROAS, hook rate, hold rate, and contribution marginStrong writing chops in short-form ad copy, hooks, and scripts (15s / 30s / 60s)Excellent verbal and written English; comfortable presenting to clients in professional settingsStrong understanding of customer psychology and at least one consumer behavior framework (e.g., JTBD, Schwartz awareness levels)Hands-on experience with AI creative and production tools — e.g., Midjourney, Runway, ChatGPT/Claude, ElevenLabs, CapCut, Descript, FigmaExperience briefing and directing video creative (UGC, talking head, mixed media), not solo production onlyStrong organizational and project management skills with a high level of accountability and responsivenessMinimum 3–4 hours of daily overlap with US Eastern TimePreferred QualificationsExperience working with remote international teamsExperience in growth-stage companies or agenciesFamiliarity with creative analytics platforms (Motion, Atria, Triple Whale) and ad platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads)Background managing or mentoring junior creatives, freelancers, or production teamsWork EnvironmentFully remote global teamAsynchronous-first work environment with regular synchronous collaborationCollaborative and fast-moving environmentResults-oriented culture focused on innovation, execution, and continuous improvementRegular communication through virtual meetings, messaging platforms, and collaborative project toolsCompensation & BenefitsCompensation: $6,000 – $20,000 USD per month (depending on experience, expertise, and scope of work)12 paid holidays annually18 days of paid time off (PTO) annually
