We're seeking an experienced Senior Digital Marketing Manager to own a pod of paid social DTC accounts end to end: strategy, buying, and client relationship. You'll work directly alongside the founders to shape how we grow our clients' businesses and our agency's capabilities, while mentoring junior team members and drawing on them for support. Your primary responsibility will be your pod of accounts, and you will also assist the founders across the business with other clients as needed.Whole-Business PerformanceYou evaluate accounts through blended CAC, contribution of paid to total revenue, new-vs-returning mix, and retention signals, and you make day-to-day decisions off real performance. Forecasts are a guide and the actual numbers drive your decision-making. You can explain why platform ROAS alone is a bad compass.Campaign Strategy & ExecutionDevelop and own full-funnel paid media strategies across Meta (plus potentially TikTok, Pinterest, and other platforms as needed)Set monthly targets grounded in the client's actual CPA and funded budget, adjusting as reality comes inHands-on platform execution: budget allocation, pacing, scaling, and cutting based on performance and client KPIsLead campaign setup, launch, ongoing optimization, and performance analysis across your podAnalytics & ReportingOwn client-facing performance reporting — translating data into clear, actionable insights and strategic recommendationsBuild and maintain advanced dashboards using Google Sheets, Supermetrics, and similar toolsConduct regular account audits to identify growth and efficiency opportunitiesEstablish and track KPIs, benchmarks, and forecasting models across accountsCreative StrategyTranslate revenue goals into a plan for what the creative team needs to produce, and whenAnalyze creative performance and use data to inform iteration cycles and testing roadmapsBuild and manage structured A/B testing frameworks across creativeClient & Team LeadershipServe as a primary point of contact for key client accounts, building trust through proactive communication and strategic guidanceLead client status calls and strategy presentations with a clear, confident perspectiveDeliver difficult news clearly and present paths to a solutionMentor and provide day-to-day guidance to Marketing Analysts and junior team membersCollaborate with founders on agency operations, new business pitches, and process improvementsHow the Ramp WorksThe timeline is quick, but the ramp is structured and gradual — we make sure you're confident before you take over, then expect you to run it day to day, with founders staying involved at the strategic level.Months 1–2: Take over buying and strategy on your starting pod with founder oversight, shadowing then co-leading client calls.Months 3–4: Lead calls solo as founders step back to strategic oversight.We'll know it's working if by month four, your pod runs seamlessly through you, and you're handling day-to-day calls, strategy, and buying.How We WorkYou'll work directly with the founders who've built the systems you'll run. We give you the context, tools, and information you need, then we expect you to be independent and trust you to run with it. You arrive with the paid marketing knowledge, and we help you sharpen how you apply it.We have a defined way of operating — performance-led planning, a structured creative cadence, specific views on measurement — refined across years of DTC accounts. The best people we've worked with bring their own judgment and look to understand why our system works the way it does. That combination is what we're hiring for.RequirementsSeveral years of hands-on paid media buying on Meta (other platforms a plus) for DTC/e-commerce at meaningful spend, with accounts you can walk through in detail (what you did, why, and what happened)Proven track record of managing and scaling paid media budgets with measurable resultsFluency in whole-business marketing math: blended CAC, paid contribution to overall revenue, new-vs-returning dynamicsClient-facing maturity: you can carry a strategy call, deliver difficult news, and build trust over timeSelf-directed: you take direction and apply it independently, and you surface problems early instead of sitting on themStrong command of analytics platforms and experience building data dashboardsExceptional written and verbal communication skills — able to present complex data clearly to non-technical stakeholdersExperience managing multiple client accounts simultaneously with the ability to prioritize effectively under pressureDemonstrated ability to lead, mentor, and motivate junior team membersAvailable across the full US business day; if US-based, must contract through your own business entityFamiliarity with TikTok Ads, Pinterest Ads, and other social platforms is a plusCompensationCompetitive for senior operators, calibrated to experience and location.
6 days ago