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Role OverviewWe are recruiting on behalf of a high-growth enterprise AI company selling complex software into regulated industries. Their customers are large organizations with significant annual revenues, and their average contract value is substantial and growing.They are looking for a Head of Growth Marketing to own market presence and inbound pipeline. This is not a traditional demand gen role. The buyer journey has changed. Prospects are using multiple research channels, including AI tools, to evaluate vendors before they ever visit a website. This person needs to have internalized that shift and know how to compete in it. The target buyer is a senior compliance, risk, or governance leader at a large enterprise, not a developer. Everything built needs to be built for them.Key ResponsibilitiesOwn brand awareness and market presence, making the company a recognized name in its categoryBuild and scale inbound demand through paid, organic, content, SEO, and web, with a focus on Generative Engine Optimization (GEO)Ensure the company surfaces when buyers ask AI tools for vendor recommendations, and own presence on analyst maps, Gartner, Forrester, G2, and category publicationsOwn and continuously improve the website as a conversion and credibility asset for enterprise buyersDefine and execute a content and thought leadership strategy that positions the company as a category authorityBuild and run an events presence that drives pipeline, including ICP-specific activation and post-event follow-upPartner with Sales on ICP definition, messaging, and campaign strategy; own the performance marketing budgetBuild relationships with analysts, journalists, and ecosystem partners to drive earned visibilityEstablish growth metrics, reporting, and attributionRequirementsProven experience driving brand awareness and inbound growth at a B2B enterprise software company, ideally selling into regulated industriesGenuine fluency in GEO and a clear point of view on how LLMs surface and recommend vendorsTrack record of earning placement on analyst reports, market maps, and category listsStrong demand generation background across paid, SEO, content, and lifecycle, with sharp judgment on where not to investComfortable operating as a player-coach, executing directly while building toward a teamStartup experience and comfort building from scratch with lean resourcesUses AI tools natively as part of their own workflowWilling to challenge leadership and push back constructively when neededWhat Success Looks LikeThe brand is consistently present across the research channels buyers use before Sales makes first contactAppears on the market maps and analyst reports that matter to the target buyerInbound pipeline is a meaningful and growing share of the total pipelineSales walks into deals where the prospect already knows the brandCompensationCompetitive OTE with base | equity package and benefits.
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