Sr. Channel Marketing Specialist at Liferay | Torre
Sr. Channel Marketing Specialist
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Liferay

Sr. Channel Marketing Specialist

Liferay
Posted by
Manuela Vargas Jaramillo
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Full-time

Legal agreement: Employment

Compensation
USD70k - 100k/year
Non-negotiable
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Hybrid (United States)
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Posted over 5 years ago

Requirements and responsibilities

• Work directly with N. American partners to create sales-aligned marketing programs • Aide with creation and review content created by partners and promote as appropriate for publication on liferay.com • Support the sales and partner management goals of N. American Channel Account Managers (CAMs) • Help partners develop and implement lead generation and nurture programs • Review partner websites, promotions, gated content, landing pages, etc. and provide feedback and Liferay messaging to ensure accuracy and consistency with Liferay messaging • Assist partners with the development of presentations as needed for specific requirements such as webinars and events • Encourage partners to create original content • Manage MDF requests and claims for partners • Coordinate third party marketing resources for use by partners as needed • Manage events with partners such as webinars, conference sponsorships, and in-person events • Measure and Report on Individual Partner Marketing Effectiveness • Contribute to partner QBRs with partner-specific marketing strategy and marketing programs • Provide monthly reporting on campaign activity and effectiveness • Align with Liferay Direct and Channel Cross-functional Teams • Contribute to communications delivered by Liferay for partners (ex. partner e-newsletter) • Support and align with other internal teams such as partner enablement, field marketing, corporate and demand generation marketing, customer service, etc.
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