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Posted 8 months ago
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Requirements and responsibilities
Responsibilities:Own the vision for the marketing tech stack, processes, and workflows that support growth in an account-based environmentSupport implementation of account-based marketing workflows, specifically signal-based inbound and outbound demand generationDrive alignment between sales and marketing through processes for account prioritization, account /lead scoring and management, and related SLAsCollaborate with Sales/BD to support outbound prospecting workflows and cadencesIdentify and remove friction in the funnel—tracking conversion from lead to closed-won—and recommend process improvementsCreate and maintain dashboards and reports that provide visibility into the marketing funnel, conversion rates, and performance KPIsExplore and execute AI-enabled and AI agent workflows to enhance our GTM efforts and maximize the value of existing tools and dataLean into digital marketing (including paid search) as required, leveraging a strong understanding of performance marketingQualifications:5+ years in Marketing Ops or a similar role, with some of that in a B2B SaaS environmentDeep understanding of marketing automation solutions (e.g. Hubspot, Pardot/Salesforce), Salesforce CRM and ABM tools (ideally 6sense)Fluent in funnel metrics, pipeline stages, and campaign performance analysisThrive in cross-functional collaboration and can speak both 'sales' and 'marketing'Comfortable diving into CRM and marketing automation logic, and capable of troubleshooting complex workflowsPassionate about finding smarter, more automated ways to do things and have begun exploring into AI-enabled workflowsPreferred Qualifications:Highly analytical and structured thinkerExperience with sales outreach tools (e.g. Salesloft, Gong, Outreach) and other enrichment tools (e.g. Clay, Keyplay etc.)Strong understanding of digital marketing including search optimizationHybrid Work | Location | Work Authorization:For this role, Regard is currently only considering candidates who are authorized to work in the US without visa sponsorship, and are within the New York City metro areaOur expectation for this role is to be in the office on Tuesdays and Wednesdays. We may request more frequent in-office work during the onboarding period.We will provide relocation assistance to anyone who does not already reside in the NYC metro areaWe prefer hiring people within commuting distance of our NYC office because we value getting together in person regularlyFor those who enjoy working from our Manhattan office on a more regular basis, we offer catered lunches and other fun perksAdditionally, hybrid employees have the flexibility to work from locations outside of their home office from up to 6 weeks per yearComp | Perks | Benefits:Eligible for equity99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription18 PTO days/yr + 1 week holiday breakAnnual $750 learning & development stipendCompany-sponsored team retreat + social eventsA sabbatical programCompensation:$125,000 - $155,000 a yearAt Regard, we carefully consider a wide range of factors when determining compensation, including your skills, qualifications, location, and experience. We expect the base salary range for this position to be $125,000 to $155,000. This is subject to change and may be modified in the future. We encourage all interested candidates to apply.
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