DISQO is the brand experience (BX) platform for understanding every customer experience. Businesses trust DISQO to power better decisions for every customer, touchpoint, and outcome. DISQO's insights, agile testing and advertising measurement products are powered by millions of consumers on the industry's largest opt-in consumer data platform. When you join DISQO Nation, you join a community that values trust, transparency and innovation. We invest in our employees and apply a bottom-up management approach, rooted in the concept of servant leadership. We approach each day eager to learn, grow, and make a lasting impact. Best of all, we have fun while doing it!
DISQO seeks a Director of Product Marketing who combines top-notch marketing acumen with high-initiative startup spirit. You have an entrepreneurial mindset and thrive working in a fast-paced, highly cross-functional environment. You thrive in fluidity and rapid change and value collaboration over ownership. You’re inspired by challenges, and you’re always seeking ways to up-level our opportunities, bringing best practices to a vibrant growth company, and ultimately delivering incredible customer experiences. This role is an opportunity to help shape DISQO’s future by working cross-functionally to strategize, develop, and drive programs, content, and integrated campaigns that demonstrate the value of our products to our customers and prospects.
Responsibilities:
- Be the in-house expert on our market and customers. Frame strategy questions, conduct competitive and market research, develop ideal customer profiles, and conduct win/loss analysis.
- Lead Marketing’s portion of go-to-market efforts for new product feature launches and marketing programs; including developing positioning, messaging, value propositions, and integrated marketing plans.
- Deliver a predictable calendar of product content such as articles, reports, case studies etc. that can then be used by Demand Generation and Brand & Comms to drive leads and market awareness.
- Clarify, extract, and communicate product features to commercial teams through interviews with clients, Product Management, Engineering, Client Success, and Sales.
- Create and deliver training and enablement content including playbooks, one-pagers, decks, and battle cards to support Sales and Customer Success teams.
- Enhance the value of our existing products through the development and execution of product-led strategies that increase usage by current customers.
- Collaborate and inspire cross-functional teams (including Marketing, Sales, Product, and Customer Success) to support launch campaigns and activations.
- Coordinate with all marketing partners across Demand Gen, Brand+Comms, Events, Marketing Operations, etc. to ensure smooth execution of Product Marketing strategy.
