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Responsibilities
Our client is seeking a results-driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels.This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility.The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.About the RoleResponsibilitiesStrategy & Marketing LeadershipDevelop and execute a comprehensive B2B marketing strategy aligned with company growth goalsOwn the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversionPartner closely with leadership and sales teams to align marketing initiatives with revenue objectivesBuild, manage, and mentor high-performing marketing resources, agencies, or contractors as neededIdentify scalable growth opportunities across acquisition, retention, and brand channelsCampaign Management & Growth ExecutionLead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and contentManage budgets and allocate spend strategically to maximize ROI and efficiencyOversee campaign messaging, positioning, and creative direction to maintain brand consistencyLaunch and manage performance-driven campaigns focused on pipeline growth and customer acquisitionTest new acquisition channels, campaign structures, audiences, and messaging to improve resultsAnalytics, Optimization & ReportingTrack and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attributionBuild dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics toolsUse data-driven insights to refine targeting, messaging, budget allocation, and campaign strategyPresent actionable recommendations and performance updates to leadership regularlyContinuously optimize campaigns through A/B testing and experimentationContent, Branding & MessagingCollaborate with content, design, and technical teams to ensure cohesive execution across channelsGuide messaging strategy and brand positioning to strengthen market visibility and engagementSupport content initiatives including blogs, landing pages, outbound messaging, and campaign assetsEnsure all marketing efforts align with brand voice, customer pain points, and business objectivesCross-Functional CollaborationWork closely with sales teams to improve lead quality, funnel conversion, and campaign alignmentCoordinate with operations and product stakeholders to ensure marketing supports business prioritiesContribute to broader growth strategy discussions and go-to-market initiativesWhat Makes You a Perfect FitStrategic thinker who connects marketing execution to business outcomesHands-on operator comfortable managing campaigns and optimizing performance directlyData-driven marketer who thrives on experimentation, testing, and continuous improvementCreative storyteller capable of building compelling brand and campaign messagingStrong communicator and collaborative leader who works effectively across teamsRequired Experience & SkillsProven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing ManagerDemonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channelsStrong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systemsExperience balancing strategic planning with hands-on executionStrong analytical mindset with experience interpreting performance data and optimizing campaigns accordinglyExcellent leadership, communication, and project management skillsPreferred Experience & SkillsExperience leading marketing functions in B2B service-based, SaaS, or professional industriesBackground in account-based marketing (ABM) or performance-driven demand generationFamiliarity with CRM and automation platforms such as HubSpot, Salesforce, or MarketoExperience managing cross-functional marketing teams or external agenciesStrong branding, storytelling, and positioning capabilitiesExperience scaling marketing systems in high-growth environmentsWhat Does a Typical Day Look Like?A Digital Marketing Manager’s day is a mix of strategic planning, campaign execution, and performance analysis. You will:Review campaign dashboards and optimize active marketing initiativesCollaborate with leadership, sales, and content teams to align priorities and messagingLaunch and refine campaigns across paid and organic channelsMonitor lead flow, pipeline quality, and funnel conversion performanceTest new acquisition ideas, audience segments, creatives, and messaging strategiesAnalyze campaign data and prepare actionable reports and recommendationsIn essence: you are responsible for driving pipeline growth, strengthening brand visibility, and ensuring marketing efforts generate measurable business impact.Key Metrics for Success (KPIs)Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)Customer Acquisition Cost (CAC) and Marketing ROIWebsite traffic and conversion rate growthLead-to-opportunity and opportunity-to-customer conversion ratesPaid campaign performance and ROASBrand visibility, engagement, and audience growth across channelsInterview ProcessApplication Review – Assessment of experience and role alignmentInitial Interview – Discussion of background, marketing expertise, and growth mindsetTechnical Interview – Deep dive into strategy, campaign management, analytics, and execution capabilitiesFinal Interview – Leadership and culture fit discussion with the client teamOffer & Background Verification
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