Company Overview:
- We are Paldy, a high-protein cereal brand selling across 20+ European countries.
- We grow through paid social, so our ads are the business.
- You decide what we say and who we say it to.
- You dig into our buyers, our reviews, and our competitors, turn that into angles, and write the hooks and scripts.
- One concept becomes 3 hooks and 2 scripts, which our system turns into six ads and localizes into 20 languages automatically.
- You brief once and it ships everywhere.
- You will also build the occasional landing page with Claude walking you through it, and read the numbers to decide what to scale, iterate, or kill.
- You do not plan production, chase editors, or count assets.
- Our creative lead does that.
- You think; the machine produces.
Responsibilities:
- Research buyers, objections, reviews, and competitor ads, and turn them into angles.
- Write for the right awareness stage.
- Most of our traffic is cold and has never heard of protein cereal, so you know how a Stage 1 ad differs from a retargeting ad.
- Build unique mechanisms, not claims.
- Anyone can say high protein, you explain why it works in a way competitors cannot copy.
- Pair every ad with the right landing page and keep the promise congruent from hook to page.
- Write the hooks and scripts in plain English that survives translation into 20 languages, with no puns or idioms.
- Spot trends before they peak and bring them in.
- Read performance and decide what to scale, iterate, or kill.
Requirements:
- 2–5 years making ads for a consumer brand that actually spent money on them.
- You genuinely know awareness stages, not as a theory you have read, but as something you write differently for.
- You think in mechanisms, not adjectives.
- Strong copywriting, as this is the core of the job.
- You can explain why an ad won or died, not just that it did.
- You understand that the landing page is part of the ad.
- You live on the internet and know what is moving before it is obvious.
- You can sell an idea in writing, not just have one.
- Comfortable in an ad account and with the numbers in it.
- Proactive, you spot what is missing and solve it instead of waiting.
- AI is in your workflow every day, as we use it heavily, but we do not accept slop.
Compensation:
- We offer generous performance bonuses.
What we are not looking for:
- Generalists who do a bit of everything.
- Brand fluff with no performance thinking.
- Ideas without a why.
- Anything that reads like it came straight out of ChatGPT.
Logistics:
- Fully remote.
- Performance bonuses on top.
