What You OwnStrategic Growth LeadershipOwn revenue strategy and assist with forecasting for accounts spending $250k+/month, with clear accountability to growth targets and profitability guardrailsDrive growth across your portfolio while protecting contribution margin and cash flow sustainabilityBuild and lead paid marketing strategy that agency and brand teams execute against, incorporating audience architecture, creative systems, incrementality, and long-term scale planningLead landing page concept development, architect structured conversion rate optimization testing roadmaps, and design offer testing strategies that unlock incremental gains across the funnelDiagnose scale ceilings before performance stalls and proactively design expansion strategies across creative, audience, and funnel leversMake decisive, data-backed recommendations that balance growth velocity with financial risk managementYou are accountable for outcomes, not activity.Client Authority & Relationship LeadershipFully own the client relationship, leading weekly updates, monthly performance reviews, and quarterly business planning sessions independentlyOperate with confidence in high-pressure environments, delivering clear recommendationsNavigate difficult conversations directly and professionally, including performance volatility, budget constraints, or strategic pivotsTranslate complex performance data into executive-level insights tailored to founders, CMOs, and finance teamsBuild long-term trusted advisor relationships that drive retention and account expansionPreempt concerns through proactive communication and systems-level thinkingClients should view you as their strategic paid growth lead, not their media buyer.Advanced Paid Media & Funnel ExpertiseExecute and oversee expert-level Facebook, Instagram, and TikTok strategy across scaling and mature accountsIntegrate attribution tools such as TripleWhale or Northbeam into decision-making frameworksAnalyze performance through a full-funnel lens, connecting paid media to landing page performance, email/SMS lifecycle impact, and offer economicsContinuously refine creative testing velocity and performance feedback loopsIdentify structural performance constraints beyond ads and lead cross-functional alignment to solve themTeam & Agency LeadershipProvide strategic direction and feedback to junior team membersContribute to onboarding and scaling new clients from zero to sustainable growthSupport new business audits and pitches as a strategic representative of the agencyRaise the performance bar across the team by modeling ownership, clarity, and strategic thinkingQualificationsProven experience managing $250k+/month paid social accounts with documented 10%+ growth impactExpert-level command of Meta advertising strategy and deep understanding of TikTok platform dynamicsStrong fluency in DTC financial metrics including contribution margin, CAC, LTV, and profitability modelingDemonstrated success onboarding and scaling brands from launch through advanced growth stagesTrack record of client retention and expansion across diverse verticalsAbility to operate independently while exercising strong judgment on escalationExperience mentoring or training junior team membersExceptional written and verbal communication skills with executive presenceWhy This Role Is DifferentYou will work with a curated portfolio of serious growth brands scaling toward 8 and 9 figures. These are not stagnant accounts. They are ambitious businesses looking for strategic partners who can think beyond platform tactics.You will have:Autonomy to lead strategy with best practice modelsSupport from best-in-class creative, email/SMS, and development teamsAccess to leadership mentorshipClear accountability tied to real business outcomesA performance-driven culture where authority is earned through resultsThis is a high-ownership environmental. Expectations are high, and so is the impact.If you thrive in environments where strategy matters, decisions carry weight, and growth is measurable, this role is built for you.Qualifications & experience note: We recognize that many agencies operate in channel silos and may not approach growth as holistically as we do, so if you haven’t yet had hands-on experience with landing page strategy, channels beyond Meta, advanced attribution tools, or structured offer testing, that’s okay. We can teach you. What matters most is your ownership mindset, intellectual honesty, and commitment to growth. Be transparent about what you’ve mastered and where you’re still developing, and we’ll build an onboarding plan that supports you accordingly. Homestead is a place where high performers grow, ask questions, support one another, and contribute to a positive, hard-working, team-first culture.
