Senior Marketing Manager at Mexiwin | Torre
Senior Marketing Manager
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Mexiwin

Senior Marketing Manager

Mexiwin
Posted by
Jurgen Ndoj
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Full-time

Legal agreement: Depends on the location of the candidate

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Remote (anywhere)
Posted 7 months ago

Responsibilities

Senior Marketing Manager – iGaming (Mexico Market) Location: Remote / Offshore
Industry: Online Casino / iGaming About the Role We are looking for an experienced Senior Marketing Manager to lead user acquisition and brand growth for our online casino platform focused on the Mexican market. The ideal candidate has extensive experience marketing gaming, betting, or other regulated or restricted digital products and understands how to scale acquisition while navigating strict advertising environments. You will be responsible for developing and executing multi-channel marketing strategies, managing performance campaigns, and building scalable acquisition funnels tailored to LATAM audiences. Key Responsibilities • Develop and execute the overall marketing strategy for the Mexican market. • Manage paid acquisition channels, affiliate marketing programs, and performance campaigns.
 • Work with affiliate networks, media buyers, and strategic partners to scale player acquisition.
 • Optimize conversion funnels, landing pages, and onboarding flows to maximize ROI.
 • Lead and manage relationships with marketing agencies, affiliates, and media partners.
• Monitor campaign performance, CAC, LTV, and other key marketing KPIs.
 • Identify alternative growth channels suitable for regulated or restricted industries.
 • Collaborate with product, CRM, and retention teams to improve player lifetime value.
 • Ensure marketing initiatives align with platform policies and industry compliance standards. Required Experience • 5+ years of senior marketing experience in iGaming, sports betting, fintech, crypto, or other highly regulated digital industries.
 • Proven track record scaling acquisition in restricted or competitive markets.
 • Strong experience with affiliate marketing, performance marketing, and media buying.
 • Deep understanding of LATAM markets, preferably Mexico.
 • Experience managing large marketing budgets and optimizing ROI-driven campaigns.
 • Strong analytical mindset with experience using marketing analytics tools. Preferred Qualifications • Experience launching or scaling online casino or betting brands.
 • Established network within the iGaming affiliate ecosystem.
 • Knowledge of player lifecycle marketing, CRM, and retention strategies.
 • Familiarity with LATAM payment ecosystems and local consumer behavior. What We Offer • Competitive salary and performance-based incentives.
 • Remote international work environment.
 • Opportunity to scale a fast-growing iGaming brand in the LATAM market.
 • High level of autonomy and strategic ownership. If you are a data-driven marketing leader with experience growing platforms in challenging or regulated markets, we would love to hear from you.
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