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We Don't Need a Marketing Generalist. We Need a Performance Marketer Who Owns Creative, Media Buying, and CRO—And Connects Them Into One Profit Machine.Performance MarketerMost marketers specialize. You'll own the entire performance marketing ecosystem—creative strategy, media buying, and CRO—and make them work as one system.About Rescale MediaWe're not just another e-commerce company. We're a brand incubator on a mission to build enduring, value-driven brands that bring meaningful products into families' lives.We've scaled from just drop shipping to a 50+ person team doing $1M+/month. Our goal? Multi 9-figures. And we're just getting started.🌐 Learn more at rescale.mediaOur Core Values🧠 GENIUSES & OWNERS We partner with builders who think like founders. Not employees waiting to be told what to do—owners who see a problem and fix it.⚡ ITERATIONS > HOURS We don't measure success by time at your desk. We measure it by how fast you can test, learn, and improve. Ship it. Learn. Repeat.🎯 TRUTH OVER EGO We prioritize honesty and clarity, even when it's uncomfortable. No politics. No BS. Just data and results.The RoleHere's the problem we're solving:Most e-commerce companies have creative, media buying, and CRO operating in silos. Creative makes ads. Media buyers launch them. CRO optimizes funnels. But nobody connects the data between them.The result? Creative doesn't know what's actually converting. Media buyers don't understand why certain ads work. CRO can't tell creative what messaging drives purchases. Everyone's optimizing their piece without seeing the whole picture.We need someone who owns all three functions—not as a manager who delegates, but as a hands-on leader who understands the mechanics deeply enough to connect them.You'll lead our creative strategists, work at a strategic level with media buyers, and own CRO performance. But more importantly, you'll build the feedback loops that make these functions work as one integrated system.This isn't a CMO role where you sit in meetings and review dashboards. This is a full end-to-end performance marketing role where you're in the trenches—guiding creative direction based on ad data, adjusting media buying strategy based on funnel performance, and optimizing CRO based on traffic quality.What You'll DoCreative Strategy LeadershipLead and guide creative strategists on concepts, angles, and hooksTranslate media buying data into creative briefs—what's working, what's not, and whyBuild the creative testing roadmap based on performance signalsEnsure creative output aligns with what actually converts (not just what looks good)Media Buying StrategyWork at a strategic level with media buyers on campaign structure, scaling decisions, and budget allocationDiagnose performance issues and identify whether the problem is creative, targeting, or funnelConnect media buying metrics to downstream conversion dataGuide platform strategy across Meta, Google, TikTok, and other channelsCRO OwnershipOwn funnel performance—landing pages, advertorials, checkout flowRun and analyze tests on copy, layout, offers, and user experienceConnect CRO insights back to creative and media buying (what messaging converts, what traffic quality issues exist)Build dashboards and reporting that show the full customer journey, not just isolated metricsThe Feedback LoopBuild the system that connects creative → media buying → CRO into one continuous improvement engineCreate processes for insights to flow between teams automaticallyIdentify where breakdowns happen in the customer journey and fix themOwn the holistic view of performance that most companies lackRequirementsWhat We're Looking For5+ years of experience in performance marketing, with at least 2 years in a leadership roleExtensive media buying experience—you've managed significant ad spend ($500K+/month) and know what good media buying looks likeExtensive CRO experience—you understand funnels, conversion optimization, and how to diagnose where we're losing customersProven ability to connect data across channels and build unified marketing strategiesExperience leading marketing teams (media buyers, CRO specialists, etc.)Strong analytical skills—you live in the data and make decisions based on itStrategic thinker who can zoom out to see the big picture and zoom in to fix detailsClear communicator who can translate complex data into actionable insights for leadershipExperience in e-commerce, DTC, or high-growth consumer brandsBackground in both paid social (Meta, TikTok) and other channels (Google, Pinterest, native)You've scaled a brand from 7-figures to 8-figures or beyondExperience with advertorial funnels and direct response marketingBonus Points:Dropshipping experience (fast-paced testing, thin margins, rapid scaling)Experience at a performance creative agency—you've seen what works across multiple brands and brought that pattern recognition in-houseExperience with AI creative tools and emerging ad formatsThis Role Is NOT For...We're being direct because we respect your time:Specialists who only know one piece (creative OR media buying OR CRO)—you need to understand all threePeople who want to manage from a distance and delegate everythingThose who can't connect data across platforms and see the full pictureMarketers who optimize for vanity metrics instead of profitAnyone who needs a large team to execute—you should be able to get hands dirtyPeople who view creative, media buying, and CRO as separate disciplines instead of one systemThose who struggle to translate data into actionable creative and funnel directionBenefitsCompensation & Benefits💰 Monthly Salary: $5,000 - $8,000/month + Profit SharePlus:Profit share tied to marketing performance (details discussed during interview)Remote-first environmentWork directly with founders on growth strategyLead a team of specialists while staying hands-onBuild the marketing engine for a portfolio of scaling brandsOur Hiring ProcessWe don't waste time—yours or ours. Here's how it works:Step 1: Application (You're here!)Step 2: Initial Interview with CHROStep 3: Internal Assessment by RescaleStep 4: Interview with CEOStep 5: Signing of Independent Contractor and NDAStep 6: OnboardingTotal timeline: 1-2 weeks from application to offer.P.S. If you've ever been frustrated that creative, media buying, and CRO don't talk to each other—and you know exactly how to fix it—this role was made for you.P.P.S. We're not looking for someone who needs to build a large team to execute. We need someone who can lead lean, move fast, and connect the dots that most marketers miss.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)