Key Responsibilities:
- Build, manage, and optimize Meta ad campaigns for e-commerce and DTC brands.
- Develop account strategies focused on revenue growth, efficiency, customer acquisition, and long-term account improvement.
- Audit campaign structures and identify opportunities to improve setup, targeting, budget allocation, bidding, creative testing, and overall performance.
- Monitor campaign performance closely and make proactive adjustments based on data, trends, and performance shifts.
- Develop and execute structured testing plans across creatives, audiences, offers, landing pages, and campaign types.
- Scale winning campaigns while controlling inefficiencies and managing risk.
- Partner with internal creative and strategy teams to improve ad performance and reduce creative fatigue.
- Analyze results and surface clear, actionable recommendations for growth and optimization.
- Support internal reporting with strong performance insights and strategic thinking.
- Stay current on Meta platform updates, e-commerce trends, attribution challenges, and paid social best practices.
Modern Meta & E-commerce Requirements:
- Strong hands-on experience with modern Meta e-commerce campaign structures, including Advantage+ sales campaigns, Advantage+ Catalog Ads, product feeds, retargeting, and catalog-based prospecting strategies.
- Clear understanding of when to rely on Meta automation and when tighter segmentation, exclusions, or manual testing are needed.
- Strong understanding of Meta tracking and attribution fundamentals, including Pixel, Conversions API (CAPI), event matching, deduplication, and signal quality for better optimization and reporting.
- Must understand how AI-driven delivery systems, including Andromeda-era Meta buying, affect campaign strategy, testing, audience structure, and creative diversification.
Requirements:
- 4+ years of hands-on paid social experience with a strong focus on Meta Ads.
- Strong experience managing e-commerce or DTC client accounts.
- Proven ability to improve performance through campaign strategy, testing, and optimization.
- Deep understanding of campaign structure, audience strategy, budget allocation, scaling, and account troubleshooting.
- Strong grasp of key e-commerce performance metrics, including ROAS, CPA, CAC, MER, CTR, CVR, and AOV.
- Ability to analyze data, identify patterns, and make smart performance decisions quickly.
- Experience collaborating with creative teams to improve hooks, formats, offers, and ad performance.
- Strong written and verbal English.
- Highly organized and able to manage multiple accounts and priorities at once.
- Comfortable presenting performance insights and strategy on internal calls and occasional client calls.
Preferred Qualifications:
- Agency experience managing multiple accounts at the same time.
- Experience with Shopify brands.
- Experience with TikTok Ads and/or Pinterest Ads is a strong plus.
- Familiarity with Google Ads is a plus.
- Familiarity with GA4, Looker Studio, Triple Whale, Elevar, or similar e-commerce analytics tools.
- Experience working with U.S.-based clients or agencies.
Ideal Candidate:
- Performance-first and highly accountable.
- Strong operator, not just a strategist.
- Comfortable working independently and moving quickly.
- Proactive in spotting issues and identifying opportunities.
- Commercially minded and focused on improving business outcomes, not just platform metrics.
- Collaborative, low ego, and dependable.
