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Responsibilities
We are looking for a hands-on B2B Demand Generation Specialist to support an SDR team by building targeted prospect lists, creating and executing outbound marketing campaigns, and identifying engaged prospects for SDR follow-up. This is an execution-focused marketing role, not a management or sales position. The ideal candidate is a strong B2B marketer and copywriter who can independently execute campaigns, test different approaches, analyze results, and continuously improve lead generation.
Key Responsibilities:
- Build and maintain large, targeted prospect lists based on defined industries, verticals, and Ideal Customer Profiles (ICPs).
- Use prospecting and data platforms such as Clay, Ocean.io, and similar tools.
- Create and execute vertical-specific email campaigns, LinkedIn ads, landing pages, and other campaign assets.
- Write and test campaign messaging, ad copy, subject lines, offers, and calls to action.
- Operate and manage campaigns through HubSpot Marketing Hub Professional.
- Track prospect engagement and identify warmed prospects for SDR follow-up.
- Conduct A/B testing to improve targeting, messaging, creative, and conversion rates.
- Coordinate with external creative resources when needed.
- Monitor and report campaign performance.
- Focus on improving the number of qualified meetings generated for the SDR team.
Requirements:
- 3–6 years of hands-on experience in B2B marketing, demand generation, or outbound marketing.
- Strong professional English writing and communication skills.
- Strong B2B marketing and copywriting skills.
- Proven experience creating and executing outbound or demand-generation campaigns.
- Experience with CRM, marketing automation, prospecting, and advertising platforms.
- Strong analytical and experimental mindset.
- Ability to learn new tools such as Clay and Ocean.io quickly.
- Experience with HubSpot Marketing Hub is a strong advantage.
- Experience with LinkedIn advertising is a strong advantage.
- Experience marketing SaaS, IT, cybersecurity, or other technical B2B products is a plus, but not required.
- Able to work independently and execute campaigns from planning through performance analysis.
Ideal Candidate Attributes:
- Hands-on and execution-oriented.
- Strong in B2B copywriting and campaign messaging.
- Comfortable working with data and marketing technology.
- Experienced in prospect research and audience targeting.
- Analytical and willing to test, learn, and improve.
- Able to identify what makes a prospect more likely to engage.
- Focused on generating measurable results for the SDR team.
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