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About usRuby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.About the roleWe are redefining how User Acquisition (UA) works across our group. As Head of User Acquisition, you will lead a high-performance department delivering UA-as-a-Service to all our product teams. You will centralize operations, drive efficiencies, and establish a unified strategy across all paid traffic channels. You will also mentor and manage a distributed team of expert UA Managers across our portfolio, while acting as the key strategic and operational bridge between product, creative, and analytics. This is a high-impact leadership role suited for someone who thrives on scale, complexity, and data-driven execution.Key ResponsibilitiesBuild and lead the centralized User Acquisition Department servicing multiple subscription productsDefine and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systemsDesign UA OKRs/KPIs for both department-wide success and individual team membersManage and mentor a team of cross-platform UA Managers embedded in different product teamsLead hiring, onboarding, training, and performance management processes across the UA functionCreate a high-talent-density culture that fosters performance, collaboration, and growthOversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROASDevelop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPUPartner with data science to create and refine advanced analytics and attribution modelsOwn the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iterationCollaborate with Managing Directors of each product to align UA strategies with business goalsWork closely with creative leads to guide ad production using data-driven creative briefsOwn vendor relationships with major advertising platforms / agencies and toolsQualifications7+ years in performance marketing, with 3+ years in a senior leadership role overseeing UA at scaleStrong background in subscription-based D2C products, ideally across multiple verticalsProven track record managing multi-million dollar monthly paid budgetsHighly organized, data and results-driven leader with experience directly managing and developing a team of at least 5–7 UA professionalsDeep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/displayExperience building and scaling teams, setting KPIs, and leading under a centralized structureStrong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics, and Excel/SQLRelentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environmentHands-on leader with a “first in, last out” mentality—always engaged, deeply involved, and fully accountableExtremely high standards and low tolerance for poor execution—demands excellence across all levels of the teamObsessed with performance, ROI, and rapid iteration—always pushing for better, faster, and more efficient resultsStrong management instincts: knows how to hire, coach, and develop A-players while holding teams accountableCommercially obsessed—understands that UA is a growth engine and thinks like a profit-focused entrepreneurLocationRuby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET.BenefitsRemote Work Environment: freedom to work from anywhere, anytimeUnlimited PTOPaid National HolidaysCompany-provided MacBookFlexible Independent Contractor Agreement (including tax advantages, networking opportunities, reduced employment obligations, and freedom to work from anywhere)Interview ProcessRecruiter Screening (40 minutes)Technical Interview (60 minutes)Final Interview (60 minutes)Life at Ruby LabsRuby Labs moves fast, aims high, and expects ambition and drive. It’s a place for people who thrive under pressure, embrace challenges, and see opportunity in every obstacle.
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