Head of Growth Marketing at Fathom | Torre

Head of Growth Marketing

You'll define and scale growth marketing, shaping product strategy to accelerate impact in AI.
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Full-time

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Emma of Torre.ai
about 2 months ago

Requirements and responsibilities


About FathomAt Fathom, we believe that meetings are both our highest-leverage time and also often come with the heaviest burden. We created Fathom to eliminate the needless overhead of meetings.Our AI assistant captures, summarizes, and organizes the key moments of your calls, so you and your team can stay fully present without sacrificing context or clarity. From instant, searchable call summaries to seamless CRM updates and team-wide sharing, Fathom transforms meetings from a source of friction into a place for alignment and momentum.We’re a small company that creates magical experiences through the hard work of focused builders. We try to live our values - Care Deeply, Seek Leverage, Share Ownership, Sustain Urgency, and Be Tenacious - in everything we do, every day.We started Fathom to rid us all of the tyranny of note-taking.Why you should join usTons of product-market fit: Our product is loved by users, and we’re growing fast via a PLG motion.You’ll build from 0 → 1: As our first growth marketer, you’ll define the function, build the foundation, and scale the strategy.Your impact is immediate: You’ll shape how we position, launch, and grow our product across the funnel. No cogs in the wheel here.We’re on the leading edge of AI: We embrace the rapidly evolving AI landscape, both in our product development and internal applications.Remote and async-first: We value deep work and give you the autonomy to own your craft.About the roleWe’re hiring a Head of Growth Marketing to accelerate Fathom’s next stage of growth. In this role, you’ll build, test, and scale strategies that drive acquisition, product adoption, and virality. You’ll own growth experiments across community, paid, organic, and product-led funnels -- combining creativity with analytical rigor.You’ll report to our VP of Marketing and partner closely with Product, Data, Ops, Sales, and our leadership team. This is an ideal role for someone who thrives in fast-moving startup environments, loves blending strategy with execution, and is obsessed with turning ideas into measurable impact.You consider yourself a player-coach, and know that the best coaches still get their hands dirty. For now, you'll operate lean with strong internal partners and external resources.What you’ll doTake ownership of our new user acquisition target, driving the strategy across paid marketing, SEO & GEO, and more.Design, run, and scale growth experiments across the funnel -- from acquisition channels to influencing in-product activation.Build, collaborate, and optimize multi-channel campaigns (paid, organic, lifecycle, referral, partnerships) that drive signups and revenue. Manage agencies to support execution of many campaigns.Partner with Product and Data to design in-product growth loops, onboarding flows, and conversion journeys.Define, measure, and report on growth KPIs -- owning dashboards and analysis to surface insights and drive decisions.Research and test new channels, tactics, and tools to keep us ahead of the curve.Build scalable playbooks so wins can be repeated and expanded scalably, while aligning with our leadership team on budgeting.Who we think will thrive (AKA Requirements)5+ years in self-serve subscription growth, demand generation, or performance marketing in B2B SaaS (ideally PLG).Proven track record of designing and running growth experiments that deliver measurable results.Strong analytical skills -- fluent in data analysis, funnel metrics, and growth KPIs.Hands-on experience with analytics and experimentation tools (working with WebFlow, HubSpot, Amplitude, Hex, GA4, etc.).Creative and scrappy: you can ideate, launch, and measure campaigns quickly.Comfortable working cross-functionally with Product, Data, and Sales.Bias toward action, resourceful, and energized by fast-paced startup environments.About our hiring processYou’ll first meet with the VP of Marketing, then several members of the team. We’ll wrap with a very timeboxed exercise.We’ll ask you to walk us through past growth experiments and outcomes.We believe in honest transparency—ask us anything about the role, company, day-to-day expectations, outcomes, and more.We move fast: expect a 2–3 week process from start to finish.
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