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8 days ago
Requirements and responsibilities
About the RoleMatchnode is a paid social agency running performance advertising for DTC and healthcare clients on Meta and TikTok. We're looking for a Creative Strategist who can read performance data, decide what to test next, and write briefs that actually get great work made.You'll own the creative strategy layer across a book of clients — running two-week sprint cycles, managing ad approvals daily, and using AdNova to drive every brief you write. This role sits between the data and the designers. You're the one who figures out what we should make and why.What You'll DoWrite creative briefs every sprint using performance data from AdNovaManage the ad approvals workflow daily — feedback, status, QA before anything goes to the clientWrite UGC briefs and review creator scripts for clients on the UGC packageJoin weekly client calls and keep internal status docs currentUse Claude (AI) as part of your daily workflow for briefs, hooks, and brand contextWhat We're Looking For3–5 years in paid social creative strategy, ideally in direct response or performance marketingStrong grasp of Meta and TikTok best practices — formats, hooks, rapid iterationCan write a brief a designer or creator can execute without follow-up questionsComfortable in performance data and knows how to turn it into a creative directionProcess-disciplined — can hold a creative opinion and still move work forwardDesign background helpful for creative judgment, but you won't be making the adsComfortable with AI tools as a real part of your workflowBonus PointsAgency background, especially performance or growthHealth or wellness client experienceUGC or creator workflow familiarityInterview ProcessIncludes a live creative assessment, you'll work through a brief from a real data set in real time.How to ApplySubmit your resume, a short cover letter, and a creative portfolio of briefs, ads or paid social work you've done with context on your role.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)