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12 days ago
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Requirements and responsibilities
The Senior Strategist, Lifecycle Marketing provides lifecycle marketing strategy services to support the growth and retention performance of enterprise and high-growth direct-to-consumer (DTC) ecommerce clients.This engagement focuses on developing lifecycle marketing strategies and advising on retention programs across channels including email, SMS, segmentation, experimentation, loyalty programs, and related retention marketing tools. The strategist works with Shopify-based ecommerce brands and supports lifecycle marketing programs that drive measurable revenue growth and customer engagement.The contractor operates independently while collaborating with internal team members and client stakeholders to guide lifecycle marketing strategy, develop strategic roadmaps, and support the success of assigned accounts.This role works closely with the Lifecycle Marketing team and designated company contact to align on priorities, deliverables, and timelines.Contract Term: Up to 1-year contractor engagement with potential for continuation based on business needs.Expected Level of Effort: Up to 40 hours per week.ResponsibilitiesLifecycle Strategy DevelopmentDevelop lifecycle marketing strategies for assigned ecommerce client accountsCreate strategic roadmaps aligned to client goals, historical performance, and scoped service hoursIdentify lifecycle initiatives including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunitiesEvaluate retention program performance and recommend improvements that drive measurable growthClient Advisory and Strategic LeadershipServe as a strategic advisor for assigned client accountsLead client strategy discussions and presentationsProvide guidance on lifecycle marketing best practices and platform capabilitiesAddress complex strategic questions and recommend solutions that support long-term client successReporting and Strategic InsightsAnalyze lifecycle marketing performance data and translate results into actionable recommendationsDevelop reporting and presentation materials that communicate performance insights and strategic opportunitiesIdentify performance drivers, emerging risks, and growth opportunities within lifecycle programsSupport clients in understanding program health and prioritizing future initiativesScope Alignment and Program PlanningMonitor scope of services for assigned accounts to ensure recommendations align with contracted hours and prioritiesIdentify potential scope risks or resource constraints and communicate recommendations to the company contactSupport prioritization of lifecycle initiatives based on business impact and feasibilityStrategic Collaboration with Internal TeamsCollaborate with internal team members supporting assigned accounts to ensure alignment between strategy and executionProvide strategic guidance and feedback on lifecycle initiatives being developed or executedParticipate in internal discussions related to lifecycle program planning and experimentation strategiesExecution Review and Strategic Quality AssuranceReview lifecycle initiatives and campaign strategies to ensure alignment with overall program strategy and client objectivesProvide feedback that supports accuracy, brand consistency, and lifecycle marketing best practicesIdentify opportunities to improve program performance and execution qualityRequirementsAll applications, resumes/ CV, responses must be in English5 to 7 years of experience managing retention marketing programs for DTC ecommerce brandsDemonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programsExtensive experience working with Klaviyo is requiredStrong experience managing and optimizing retention programsExperience working with Shopify or supporting Shopify-based ecommerce brandsStrong understanding of lifecycle marketing analytics and performance reportingAbility to translate performance data into actionable marketing strategiesStrong client communication and presentation skillsAbility to work independently while collaborating with distributed teamsAgency experience is a plusBachelor’s degree or equivalent professional experienceBenefitsThis role is structured as an independent contractor engagement.Contractors are not eligible for company-sponsored benefits including health insurance, retirement plans, paid time off, bonuses, equity, or other employee benefit programs.Compensation will be discussed during the interview process and will depend on the contractor’s experience, qualifications, and proposed hourly rate.The engagement may require up to 40 hours per week.
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