Senior Content Marketing Strategist at Abstract | Torre
Senior Content Marketing Strategist
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Abstract

Senior Content Marketing Strategist

Abstract
Posted by
Mariajosé Gómez
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Full-time

Legal agreement: Employment

Compensation
USD87k - 117k/year
Non-negotiable
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities

• Develop and deliver a metrics-driven content marketing program that increases Abstract’s search rankings, site traffic, leads generated, and revenue • Constantly experiment and test content efforts to identify topics, formats, and distribution channels that best reach Abstract’s core audiences • Manage agencies and freelance writers in the development and execution of content programs • Work closely with the product marketing and sales teams to ensure that top-of-funnel content experiences are the best possible start of a customer’s experience with Abstract • Produce content that supports sales outreach and conversion efforts, including white papers, case studies, and customer testimonials. • Partner closely with the demand generation team to produce content that can fuel paid growth efforts in tandem with organic growth • Set and maintain a high bar for content, ensuring that what is produced is on-brand and consistent in terms of style, tone of voice, and optimized for search • Measure and report on what’s working, highlighting insights that can help inform the work of other teams across the company
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