* Oversee all creative and design projects (Social Media Ads, Emails, LPs, etc.) to ensure they are completed within established timeframes.
* Clearly communicate client needs and revisions as the messenger between clients, marketing team, and designers
Ensure visuals, messaging, and interactive elements of a project are properly aligned with the creative vision and brand standards.
* Understand target audience, strategic positioning and marketing initiatives to work closely with the Marketing team to conceptualize and create visual experiences that will resonate with and engage audiences digitally.
* Create and/or update design layouts, graphics, icons and labeling using industry-standard design tools including Adobe Illustrator, Photoshop, and Figma.
* Create and manage asset libraries (digital ads, videos, social media assets, website, email assets, etc.)
Research and recommend new ideas for strengthening client brands as well as understanding the creative elements that contribute to higher conversion rates.
* Engage in extensive A/B testing of creative assets, continuously incorporating and building upon learnings to deliver exceptional performance.
Qualifications:
* Bachelor's degree in graphic arts, design, communications, or related field.
* 3-5 years of experience in graphic design.
* Knowledge of Figma, Adobe PhotoShop, Illustrator, Sketch, InDesign, and other graphic design software.
* A portfolio that shows an eye for detail, understanding of typography, and aesthetic appreciation.
* Copy, design, effective branding
Figma.
* Adobe Creative Suite - Specifically Photoshop, Illustrator, InDesign
Design for social media & advertising platforms - Facebook, Instagram, LinkedIn, Google analytics.
* Familiarity with HTML and CSS.
