Marketing Operations Manager at Demandbase | Torre
Marketing Operations Manager
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Demandbase

Marketing Operations Manager

Demandbase
Posted by
Yuliana Velasquez Ramírez
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Full-time

Legal agreement: Employment

Compensation
USD56k - 127k/year
location_on
Hybrid (United States)
Posted over 5 years ago

Responsibilities

• Manage the day-to-day strategy and execution of our Marketing Automation Platform. This spans from data input best practices, campaign execution/optimization, deliverability practices and reporting • Partner with Demand Generation and Sales to build, execute and report on highly segmented multi-channel ABM campaigns • Work closely with other teams to build, implement and measure Nurture programs throughout the prospect and customer lifecycle • Enhance, optimize, and document our marketing automation processes to effectively scale execution, reporting and testing practices • Use and train other team members how to use Demandbase One to execute ABM programs • Collaborate with Sales and Marketing on ABM campaigns, follow-up strategies, lead lifecycle management and reporting • Partner with internal creative teams and product marketing to strategize and execute on integrated marketing campaigns and rapidly test new channels • Become an expert in our ABM platform, Demandbase One.
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