Social Media and Content Coordinator at Glenaden Homes | Torre
Social Media and Content Coordinator
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Glenaden Homes

Social Media and Content Coordinator

Glenaden Homes
Posted by
David Giraldo Valencia
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(1.2K) info
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Full-time

Legal agreement: Employment

Base compensation CAD50k/year
~USD35.1k/year

+ Health insurance

Non-negotiable
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339 Olivewood Rd unit 2, Etobicoke, ON, Canada
Posted about 2 years ago

Responsibilities

We are a high-end residential construction company in Toronto, committed to delivering high-quality homes that reflect our clients' unique visions. With a strong reputation in our community, we are now looking to expand our online presence and strengthen our brand. Position Overview We are seeking a creative and motivated Social Media and Content Coordinator to join our team. This role is crucial in enhancing our online presence and brand recognition within the residential construction space in Toronto. The ideal candidate will have a passion for social media, some understanding of the construction industry, and a knack for creating engaging content that resonates with our target audience. Additionally, this role requires a strong interest in videography and video editing, particularly in creating engaging reels and shorts for social media. Key Responsibilities ✅ Implement a results-driven social media strategy that aligns with our brand goals. ✅ Develop a monthly social media content calendar using scheduling tools to manage content publication and ensure timely posting. ✅ Champion the content development based on market/competitive research, internal materials and interviews with subject-matter experts. ✅ Develop, curate and schedule engaging content (text, image, video) for all social media platforms. ✅ Craft well-thought-out video outlines and direct videographers to curate engaging video ✅ Set up and manage professional photo shoots for completed projects. ✅ Collaborate with team members and external freelancers or agencies to create and edit multi-media content for both organic and paid social campaigns and to support our sales process. ✅ Monitor social media channels for trending topics, hashtags and audio. ✅ Manage and drive website changes; oversee the work of 3rd party website developers and be the main point of contact. ✅ Actively monitor and respond to comments, messages and mentions across platforms. ✅ Review weekly social media performance, pulling key data and metrics to track engagement, reach and growth. ✅ Provide insights and recommendations to optimize content and strategy. Requirements: ✅ 1-2 years experience as a Social Media Specialist or similar role, preferably in the construction or real estate industry ✅ Strong knowledge of social media platforms and best practices. ✅ Keen interest and experience in videography and video editing. ✅ Excellent written and verbal communication skills. ✅ Creative thinking and a keen eye for detail. ✅ Ability to work independently and as part of a team. ✅ Proficiency in social media management tools ✅ Familiarity with graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, Final Cut Pro). ✅ Understanding of SEO, web traffic metrics, and online marketing strategies. ✅ Education background in media, marketing, and writing would be beneficial ✅ Natural curiosity. ✅ Experience creating content out of day-to-day processes. ✅ Lots of initiative. ✅ Strong understanding of Toronto/Canadian colloquialism. ✅ Valid Driver’s license. Why Join Us? ✅ Opportunity to make a significant impact on the growth and success of a company. ✅ Collaborative and supportive team environment. ✅ Competitive salary and benefits package. ✅ Room for growth and professional development.
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