Marketing Analyst – CDMX (Onsite)
Location: Ciudad de México, México
Modality: Full-time, Onsite
Level: Entry Rookies
Languages: Spanish (native), English (intermediate to advanced)
Company: SUMaTO – Strategic IT Consulting
About SUMaTO
SUMaTO is a fast-growing consulting firm focused on helping companies digitally transform through cloud technologies, cybersecurity, and automation. We operate with a startup mindset and a passion for delivering high-value outcomes to our clients.
We are seeking a Marketing Analyst who’s passionate about B2B tech marketing, eager to learn, and ready to drive results in lead generation, demand generation, and campaign execution. You’ll play a strategic role in growing our presence in the LATAM market and building a qualified sales pipeline for consulting services.
Key Responsibilities
- Plan, execute, and track lead generation and demand generation campaigns across email, LinkedIn, webinars, and digital platforms.
- Collaborate with Sales to align marketing activities with business objectives and pipeline targets.
- Analyze campaign performance metrics and propose optimizations to improve conversion rates.
- Manage and maintain CRM and marketing automation platforms (e.g., HubSpot, ActiveCampaign).
- Segment and nurture databases to build targeted audiences by industry, buyer persona, and solution.
- Support content creation efforts for campaigns (landing pages, email copy, ads, and case studies).
- Report KPIs such as leads generated, cost per lead, MQLs, and campaign ROI.
- Coordinate events, digital webinars, and co-marketing with partners when required.
What We’re Looking For
- Education: Bachelor’s degree in Marketing, Communications, Digital Media, or Engineering with marketing focus (completed or final semesters).
- Experience: 1–3 years in B2B marketing, campaigns, digital marketing, or growth roles — ideally in tech or consulting.
Skills
- Strong understanding of lead generation funnels, digital channels, and campaign tactics.
- Experience with CRM and marketing automation tools (HubSpot preferred).
- Good analytical skills for interpreting marketing metrics and dashboards.
- Ability to create campaign assets and coordinate with graphic/content teams.
- Languages: Spanish native, English intermediate to advanced (B2).
- Soft Skills: Proactive, organized, curious, detail-oriented, and results-driven.
- Mindset: Startup-ready, eager to grow, hands-on attitude, and a team player who can execute fast.
Why Join SUMaTO
- Own high-impact marketing campaigns that generate real business value.
- Learn how marketing supports enterprise B2B consulting sales.
- Develop growth marketing and data-driven decision-making skills.
- Be mentored by senior consultants and marketing leaders.
- Work in a fast-paced, agile environment with startup energy.
- Access to certification plans in digital marketing, automation, and analytics.
