Product Marketing Manager (Remote) at Typeform | Torre

Product Marketing Manager (Remote)

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Full-time

Legal agreement: Employment

Compensation
USD40k - 100k/year
Non-negotiable
location_on
Hybrid (Spain)
Posted over 5 years ago

Responsibilities


• Work closely with the product marketing team to develop and execute on our narrative architecture and positioning efforts • Manage project initiatives end to end, leveraging relevant data to set the strategy, collect user insights, manage stakeholders and coordinate business, services strategies, and communications and measure overall business impact of proposed changes • Work with our growth and demand-gen teams to execute tests that scale to validate new narratives. Monitor progress, troubleshoot issues, and evaluate outcomes against success metrics • Gain and maintain a deep understanding of our products, customers, prospects, competition, and market within your domain • Liaise with other partner teams to drive alignment and provide insights, training, collateral, tools, and plans needed for future growth • Work with customers to capture in-market feedback and use it to strengthen our narrative architecture • Work with the Product Marketing-, and content team to build case studies and best practices that can help us drive product and use case adoption • Own maintenance of up-to-date competitive intelligence, refresh competitor profiles and positioning each quarter or as significant events occur • Develop value-based messaging and positioning that communicates how Typeform solutions uniquely solve audience problems and bring the story to life through collateral, web content, use cases, videos, presentations, and more.