Senior Director, Performance Marketing at Tripadvisor | Torre
Senior Director, Performance Marketing
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Tripadvisor

Senior Director, Performance Marketing

Tripadvisor
Posted by
Diana Vargas
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Full-time

Legal agreement: Employment

Compensation
USD49k - 151k/year
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Hybrid (United States)
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Posted about 5 years ago

Requirements and responsibilities

• Develop and drive end to end marketing strategies for SEM, Display, Social, Affiliate, Hotels Ads, and other growing channels the leader sees fit • Act as a critical thought partner to the Vice President of Growth Marketing & Loyalty and other senior leaders on the evolving role of performance marketing • Exceed aggressive consumer traffic, profit, and ROI goals for the performance marketing across a global brand, which include multiple sites, geographies, and languages • Lead and manage a highly experienced team of performance marketers, engineers, data scientists, and analysts • Manage, optimize, and expand programs for all performance marketing channels to maximize the profitability of the performance marketing spend • Develop vendor relationship(s) to access best practices; work closely with existing vendors (Google, Bing, Yahoo, Yandex, Naver, Facebook, Criteo and more) to ensure quality advice and guidance. • Track, analyze, and report on key performance metrics and identify areas of opportunity to improve KPIs across areas of responsibility. • Work cross-functionally across consumer marketing, creative, product management, and development teams. • Demonstrate intellectual curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high potential opportunities or ways of working • Advise on digital and marketing best practices, the latest tools and systems.
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