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About JamLoopJamLoop is building the next generation of performance-driven advertising for the streaming TV era. We help brands and agencies turn CTV into a measurable, accountable growth channel, connecting advertising directly to real business outcomes, both online and offline. Our platform combines proprietary bidding, premium direct inventory, and advanced audience targeting to run high-performance CTV campaigns with precision. With real-time optimization and unified online and offline attribution, marketers can measure and improve performance continuously, not just after the campaign ends.We believe streaming TV advertising should do more than build awareness. It should drive business growth.JamLoop is growing quickly. In the past year, the company has increased revenue by 35% year over year, increased average revenue per customer by 48%, expanded into new formats including display, audio, and pause ads, and launched a national white-label partnership with DIRECTV. The company has also been recognized by Deloitte’s Fast 500, AdExchanger Power Players, and the Stevie Awards for Tech Excellence.We are a lean, high-expectation team. The opportunity here is real: help JamLoop show up more consistently, more visibly, and more effectively across events, social channels, and email communications.Role OverviewJamLoop is hiring a Director, Growth Marketing to own the company’s pipeline generation engine while helping shape how JamLoop creates and captures market demand over time.This role starts with direct ownership of pipeline-focused growth across paid search, paid social, CTV promotion, SEO/AEO, account-based marketing, landing pages, conversion optimization, and campaign execution. Over time, the role is expected to expand into broader growth strategy leadership as the company grows.In the near term, success comes from building the fundamentals: improving channel performance, tightening conversion paths, strengthening campaigns, creating clearer reporting, and bringing more discipline to how JamLoop drives pipeline. Over time, this leader will help design a more connected go-to-market system across demand generation, content, sales handoff, measurement, and practical automation.This is a hands-on leadership role for someone who can set strategy and execute—starting with what exists, prioritizing the highest-impact moves first, and creating leverage before complexity.How This Role EvolvesThis role begins as the owner of JamLoop’s growth engine, but it is intentionally structured to evolve into a broader growth strategy and architecture role over time.We are not looking for someone to walk in and build a complex AI-driven machine on day one. We are looking for someone who can strengthen the fundamentals first, introduce smarter workflows and practical automation where it matters, and help JamLoop build a more scalable, data-informed, and strategically integrated go-to-market engine.The right person will be able to operate at two levels: drive near-term pipeline performance and help shape the longer-term system for how JamLoop acquires, converts, and measures demand.What You’ll OwnPipeline generation and growth strategy designOwn the strategy and execution for marketing-sourced pipelineSet targets, forecast performance, and recommend budget allocation across channels and programsBuild the near-term growth engine while helping shape the longer-term GTM operating modelIdentify the highest-leverage opportunities across channels, content, conversion paths, reporting, and sales alignmentMove JamLoop from a set of growth activities toward a more connected, scalable system for demand generation and pipeline creationPaid mediaOwn paid acquisition end-to-end across paid search, paid social, CTV, retargeting, and emerging channelsContinuously test audiences, creative, offers, and landing page experiences to improve CAC and conversion ratesOptimize channel mix and budget allocation based on pipeline performance, not just CPLCampaigns and conversion-focused contentBuild and execute multi-channel campaigns that drive qualified demandDevelop conversion-focused campaign content, offers, and messaging that turn traffic into pipelineOwn the campaign calendar from concept to launch to optimizationPartner with Product Marketing and other marketing leaders on launches, narratives, and strategic initiativesAccount-based marketing (ABM)Design and run ABM programs for high-value accounts, verticals, and segmentsDevelop targeting strategy, signal-based triggers, and personalized outreach pathsBuild multi-touch programs that convert engagement into pipelineSEO, AEO, and AI discoveryDrive organic growth through technical SEO, structured content, and evolving discovery behaviorOptimize for AI-driven discovery across tools and platforms such as ChatGPT and PerplexityBuild high-intent, conversion-oriented content and site pathways that capture and convert demandLanding pages and CROOwn conversion across key journeys from campaign click to demo request or other target actionRun continuous experiments on messaging, offers, forms, and page experienceImprove conversion rates across the funnel through rapid, disciplined testingMeasurement, reporting, and practical automationBuild and maintain a clear growth scorecard tied to traffic, conversion, pipeline, and contribution to revenueOwn attribution and reporting that connects spend, campaigns, and channels to pipeline outcomesRun structured experiments with clear hypotheses and measurable impactIntroduce practical automation and AI-assisted workflows that improve speed, insight, decision-making, or executionPrioritize tools and process improvements that create real leverage for a lean team, rather than overengineering the stackWhat You BringMust-haves8+ years in growth marketing, demand generation, or performance marketing in B2B SaaS, adtech, martech, media, or a related categoryProven track record of driving qualified pipeline and improving conversion, not just generating activityStrong hands-on experience across paid search, paid social, SEO/AEO, landing pages, CRO, campaigns, and reportingExperience building structure and process in an environment that is still evolvingAbility to move from execution into system design, seeing not just channel performance but how the broader GTM engine needs to work togetherStrong analytical and strategic judgment, with the ability to prioritize highest-impact opportunities in a lean environmentPractical fluency with AI tools and automation workflows, with good judgment about where to start and where not to overbuildStrong cross-functional leadership skills and confidence working across marketing, sales, product marketing, leadership, and operationsDeep hands-on experience with HubSpot and modern GTM workflowsNice-to-havesExperience supporting both managed-service and self-serve or hybrid GTM motionsExperience in CTV, adtech, martech, media, or measurement-related businessesExperience designing growth systems, reporting frameworks, or cross-functional GTM processesFamiliarity with tools such as Webflow, Clay, Canva, or related workflow and automation platformsExperience in a builder-stage or high-growth environment where infrastructure needed to be created, not maintainedHow You WorkPrioritize impact over activity, with focus on outcomes that drive pipelineTest fast, learn fast, and iterate continuouslyThink in systems and funnels, not channels in isolationHighly organized and reliable, with strong follow-through and attention to detailAble to manage multiple initiatives and data inputs without losing sight of the bigger goalComfortable with ambiguity and building from zeroAbility to move fluidly between strategy and execution, defining direction and shipping quicklyStrong ownership and autonomous execution, without needing heavy structure or supportBring new strategic ideas, not just execution against existing plansStrong cross-functional collaboration and communication; no working in siloesHigh curiosity and learning mindset, actively exploring new tools, channels, and approachesWillingness to operate outside the strict scope of the role when needed to drive outcomesWhat Success Looks Like in 6–12 MonthsMarketing-sourced pipeline is predictable, growing, and tied clearly to spend and channelsPaid media (search, social, CTV) is operating efficiently with continuous improvement in CAC and conversion ratesCampaigns consistently generate qualified pipeline, not just leads or engagementABM programs are driving engagement and pipeline from high-value accountsOrganic growth (SEO, AEO, AI discovery) is increasing high-intent traffic and contributing to pipelineLanding pages and core conversion paths show measurable improvements through ongoing experimentationA clear growth scorecard and attribution model connects marketing activity to pipeline and revenueNew growth opportunities, channels, and experiments are consistently identified, tested, and scaledBenefitsFully remote work environmentCompany meetups and opportunities to connect in personFlexible vacation policy to support work-life balanceMedical, dental, and vision coverage401(k) savings plan
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