Google Search & Shopping Media Buyer at Jump 450 Media | Torre

Google Search & Shopping Media Buyer

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Full-time

Legal agreement: Employment

Compensation
USD66k - 89k/year
Non-negotiable
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities


• Actively manage paid marketing campaigns to achieve clients’ goals – which may vary • Thoroughly understand client’s business strategy, goals and KPIs • Gather data on consumer, competitor, and market conditions • Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives. Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.) • Communicate with clients on all elements of the campaign, including planning, performance, and project status • Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the future. • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests. • Prepare reports and present results to clients and management. • Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.) • Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together • Stimulate professional development and inspiration within the team and direct reports • Be able to succeed in a deadline-oriented, fast-paced environment