Company OverviewProfitable Media is your partner in propelling businesses to new heights, specializing in advanced marketing technology solutions and data-driven growth strategies. As a pioneering MarTech company, we deliver integrated marketing and engineering services, serving as a true full-service one-stop shop for digital marketing infrastructure and analytics.Weve helped health, wellness, and direct response brands scale through smarter systems, automation, and analytics. Now were turning that engine inwardto build and scale our own growth engine.Position OverviewThe Growth Lead at Profitable Media is responsible for building and scaling our internal lead generation engine. This is not a client-facing marketing roleyoull own the full-funnel growth strategy that brings inbound leads, qualifies them, and hands them off to our sales team.Youll plan, launch, and optimize performance campaigns across Meta, Google, and optionally LinkedIn. Youll own funnel creation and optimization inside GoHighLevel, manage tracking and conversion infrastructure, and report on key KPIs like CPL, ROAS, and SQLs.The ideal candidate is a hands-on digital marketer with a strong grasp of ad platforms, automation systems, funnel logic, and data-driven decision-making.Key ResponsibilitiesCampaign Strategy & ExecutionPlan and execute paid media campaigns on Meta (Facebook/Instagram), Google Ads, and optionally LinkedIn AdsBuild creative tests (angles, hooks, formats), including UGC-based and persona-led variationsTarget eComm founders, coaches, and direct-response marketers in the wellness spaceFunnel & CRM InfrastructureBuild and optimize full funnel flows inside GoHighLevel (GHL)from ad click to booked callOwn tracking infrastructure: GTM, Facebook Pixel, UTMs, Conversion APIsManage lead pipeline and qualification before handoff to salesPerformance Analysis & OptimizationMonitor and report weekly on CPL, ROAS, CAC, SQLs, CVRsRun A/B tests on creative, landing pages, audiences, and funnelsCreate dashboards and templates to visualize funnel performanceCross-Functional CollaborationAlign with sales and strategy teams on offers, ICPs, and lead scoringBrief and manage external freelancers/UGC creators when neededContribute to internal playbooks, SOPs, and documentationRequired Skills and Experience3-5+ years of hands-on experience running paid media for lead generationProven results with Meta Ads and Google Ads (B2B or direct-response experience preferred)Deep proficiency with:GoHighLevel or similar funnel/CRM platformsGTM, Facebook Pixel, UTM tracking, Conversion APIsStrong grasp of performance KPIs: CPL, ROAS, CAC, CVR, SQLsComfort building reporting dashboards in spreadsheets or Looker StudioSelf-starter mindset, proactive communicator, and strategic thinkerPreferred QualificationsExperience with LinkedIn Ads for B2B lead generationFamiliarity with ABM (Account-Based Marketing) or outbound prospecting tools like Apollo, Clay, or Sales NavigatorExperience running campaigns with UGC or VSL funnelsPast work targeting eCommerce founders, wellness brands, or agenciesTime RequirementsFull-time (40 hours per week) (PST working hours)LocationRemote
