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Responsibilities
We are looking for a Temporary Data Science Specialist to support advanced marketing analytics initiatives for Openbank. This role focuses on developing and managing sophisticated modeling frameworks, particularly within digital paid media, using Publicis’ internal tool, Growth OS.
Key Responsibilities:
- Develop and manage multiple nested models within a single project using Growth OS, with a focus on digital paid media data.
- Leverage modeling frameworks to answer diverse business questions across stakeholders and domains.
- Ensure strong alignment between model outputs and business decision-making needs.
- Translate complex analytical results into clear, actionable business insights.
Required Skills & Strengths:
- Strong analytical and modeling capabilities, with the ability to design models for different use cases.
- Proven ability to translate business problems into analytical approaches.
- Structured thinking to manage multiple interconnected models within a single project.
- Strong communication skills, with the ability to explain technical outputs in a business context.
Non-Negotiable Experience:
- Hands-on experience building and working with multiple models (not just one-off analyses).
- Demonstrated experience applying models to real business challenges (not purely academic).
- Experience working in project-based analytical environments.
- Proven experience with nested Marketing Mix Models (MMM).
- Proficiency in Python.
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