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Posted 6 months ago
Requirements and responsibilities
Role SummaryWe’re hiring a Head of Growth to be the strategic and executional engine behind user acquisition and revenue growth across eMeals, RecipeBox, and future apps. You’ll own paid social, paid search, organic social, App Store optimization, and conversion rate optimization across both platforms (web + mobile). This is a cross-functional, performance-driven role for someone who can lead strategy, execute quickly, and move metrics. You’ll work directly with the CRO as the #2 for driving growth: paid channels, paywall optimization, price testing, creative performance loops, and subscriber monetization.Core ResponsibilitiesAcquisition StrategyOwn and scale performance across Meta, Google, TikTok, Apple Search AdsDevelop creative testing loops for UGC, hooks, and formats that scaleLead ASO for iOS (screenshots, keyword strategy, conversion optimization)Optimize spend with CAC targets and LTV expansionConversion Rate OptimizationLaunch weekly A/B tests on landing pages, trial flows, and paywallsOwn pricing, packaging, and monetization experiments across both brandsCollaborate with design and product to execute CRO experimentsRevenue & Data FocusMonitor and optimize revenue per subscriber by channel, term, and funnel stageBuild reporting views and dashboards for CAC, LTV, and subscriber growthSegment and analyze user cohorts by source and trial experienceLeadership & OwnershipManage freelancers, agencies, and internal team collaborationDrive weekly growth stand-ups with action plans and reportingWork closely with product and CRO to ship, test, and scale fast✅ Qualifications5+ years experience in growth, performance marketing, or DTC SaaSTitles we like: Senior Growth Manager, Director of Growth, Head of User AcquisitionMastery of Meta Ads, Google Ads, ASA, ASO, and creative iterationExperience running paywall tests, price testing, and A/B experimentationData-fluent: GA4, Superwall, RevenueCat, Supermetrics, cohort analysisAbility to manage cross-functional teams and freelancersBonus: Familiar with product-led growth and lifecycle marketing
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