Director Demand Orchestration at 6sense | Torre
Director Demand Orchestration
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6sense

Director Demand Orchestration

6sense
Posted by
Mariajosé Gómez
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Full-time

Legal agreement: Employment

Compensation
USD122k - 132k/year
Non-negotiable
location_on
Remote (anywhere)
Posted almost 6 years ago

Responsibilities

• Build strong relationships with marketing, sales, and customer success to ensure a consistent process and pipeline-building activities between systems and teams. • Relentlessly watch our pipeline numbers, velocity, conversions, asp, and work across the sales, marketing, and BDR teams to establish quotes and ensure results. • Embrace our no forms, no spam, no cold calls north star and create engaging and relevant nurture orchestrations for customers and prospects. • Define account- and persona-based scenarios for who, what, and when outreach should occur. • Own our current and future state of marketing automation and sales engagement platforms • Work with marketing and sales leaders on who owns what part of each process scenario and create service-level agreements. • Manage account-based orchestration projects that involve various stakeholders, technologies, data, and enablement in order to reach our quarterly go to market goals. • Measure success of key campaigns. • Develop reporting standards for all marketing-created activities and outcomes. Includes using reporting campaign effectiveness and ROI to identify pipeline growth opportunities and make recommendations for improvement. • Support the demand generation team through appropriate strategy, attribution models, and funnel optimizations to exceed targets. • Work with the “6sense for 6sense” and product & engineering teams on the ongoing development of the 6sense product. • Act as a thought leader in the ABX space.
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