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Responsibilities
Role Purpose:
PST.AG is seeking a highly strategic digital growth leader to define and drive its next-generation digital marketing, AI visibility, and website transformation strategy together with an appointed marketing agency. The successful candidate will be responsible for developing a comprehensive growth framework that positions PST.AG as a leading authority across traditional search engines, AI-powered search, Large Language Models (LLMs), agentic AI ecosystems, and digital discovery platforms. This individual will create the strategic roadmap, measurement frameworks, technology stack recommendations, automation opportunities, governance structures, and content visibility strategy required to increase qualified lead generation and strengthen PST.AG's digital market position.
Digital Growth Strategy:
- Develop a comprehensive digital growth strategy aligned to business objectives.
- Create a multi-channel customer acquisition framework.
- Define lead-generation objectives and success measures.
- Establish a scalable demand-generation roadmap.
- Identify market opportunities within international trade, compliance, risk management, and AI-enabled business solutions.
- Align revenue growth objectives with marketing execution priorities.
AI Search & Visibility Strategy:
- Define how PST.AG should appear within AI-generated recommendations and research workflows.
- Establish AI visibility benchmarks and monitoring processes.
- Build frameworks for measuring AI discoverability and share of voice.
- Develop a strategy for visibility across major search engines using SEO and SEM.
- Develop a strategy for visibility across AI chatbots.
- Develop a strategy for visibility across Large Language Models (LLMs).
- Develop a strategy for visibility across agentic AI platforms.
- Develop a strategy for visibility across AI-powered recommendation engines.
- Develop a strategy for visibility across emerging AI discovery ecosystems.
Website Transformation Strategy:
- Lead the strategic redevelopment of the PST.AG website.
- Define website architecture, conversion pathways, and user journeys.
- Create a content structure that supports both traditional SEO and AI indexing.
- Ensure website design supports future scalability and lead-generation objectives.
- Develop website performance and conversion KPIs.
AI & Automation Strategy for Digital Marketing:
- Assess all marketing, content, reporting, research, and lead-generation workflows.
- Identify activities suitable for AI automation.
- Define activities requiring human expertise.
- Develop an AI-enabled operating model.
- Recommend AI tools and platforms.
- Create governance and quality-control frameworks for AI deployment.
Technology & Budget Planning:
- Recommend the future-state marketing technology stack.
- Evaluate CRM, analytics, SEO, content, AI, and workflow management platforms.
- Produce implementation budgets and ROI projections.
Measurement & Performance Framework:
- Develop KPI structures and executive dashboards.
- Define Marketing Qualified Lead (MQL) measurement standards.
- Create governance and review processes.
- Establish reporting frameworks for search visibility.
- Establish reporting frameworks for AI visibility.
- Establish reporting frameworks for website performance.
- Establish reporting frameworks for lead generation.
- Establish reporting frameworks for conversion rates.
- Establish reporting frameworks for content effectiveness.
Essential Experience:
- 5+ years in senior digital strategy, growth strategy, or digital transformation roles.
- Experience developing enterprise digital marketing strategies.
- Proven success growing inbound lead generation.
- Strong experience in SEO and technical SEO.
- Deep understanding of AI search and LLM visibility.
- Experience leading website transformation projects.
- Experience designing digital operating models and workflows.
Highly Advantageous Experience:
- International trade sector experience.
- Compliance, regulatory, or risk-management industry exposure.
- B2B SaaS experience.
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