Gateway Franchise Consultancy, on behalf of ZUS COFFEE Pakistan, is seeking an experienced Marketing Manager to lead the brand’s marketing initiatives in Pakistan. The role involves developing and executing strategic marketing campaigns to enhance brand awareness and drive sales growth while ensuring alignment with global brand standards. The Marketing Manager – Retail & Food Brands will lead the development and execution of marketing strategies to grow ZUS COFFEE’s presence across retail channels and food brand partnerships in Islamabad, Pakistan. Key Responsibilities: - Develop and implement marketing strategies aligned with international franchise brand standards and the Pakistani market. - Plan and execute integrated marketing campaigns across digital, social media, influencer, and restaurant channels to increase brand awareness and customer footfall. - Manage marketing budgets and drive measurable growth in restaurant sales and marketing ROI. - Lead promotional campaigns, new menu launches, seasonal offers, and restaurant opening initiatives. - Maintain consistent brand positioning, messaging, and customer engagement across all marketing channels. - Analyze market trends, competitor activities, and consumer preferences to identify growth opportunities and refine marketing strategies. - Coordinate with restaurant operations, internal teams, external agencies, and business partners to ensure effective execution. - Monitor marketing results and present performance reports and recommendations to management. Education: - Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. - Master’s degree is an advantage. Experience: - 6–7 years of relevant marketing experience in retail, food and beverage, or FMCG sectors, preferably within coffee chains, cafés, or Quick Service Restaurants (QSR). Brand & Retail Marketing: - Proven expertise in brand positioning, marketing campaigns, in-store promotions, product launches, and customer engagement strategies. Digital Marketing: - Hands-on experience in digital marketing, social media campaigns, and integrated marketing initiatives. Market Research & Analytics: - Strong analytical skills to evaluate market trends, consumer behavior, campaign performance, and marketing ROI. Budget & Agency Management: - Experience managing marketing budgets, external agencies, vendors, and promotional activities. Stakeholder Coordination: - Ability to collaborate with cross-functional teams, manage multiple projects, and ensure timely execution of marketing initiatives. Communication Skills: - Excellent written and verbal communication skills in English and Urdu. Core Competencies: - Creative, strategic, organized, detail-oriented, and results-driven, with strong problem-solving and project management abilities.

Marketing Manager

Emma

Responsibilities

Skills wanted:

Language(s) required:

Romana Changezi

About Gateway Franchise Consultancy:

mission:

Admin access needed