Residential Construction Lead Generation & Appointment Setting Specialist:
- We are looking for a highly experienced Residential Construction Lead Generation & Appointment Setting Specialist to work full-time generating qualified homeowner opportunities for our General Contractor business in Fontana, California and the surrounding Inland Empire.
- The primary responsibility is to actively find homeowners who need residential construction services, start conversations, qualify the opportunities, follow up, and book qualified on-site estimate appointments.
Residential Services:
- ADUs and garage conversions.
- Room and home additions.
- Second-story additions.
- Whole-home remodeling.
- Kitchen remodeling.
- Bathroom remodeling.
- Major residential renovations.
- Design and construction planning.
Daily Responsibilities:
- Monitor local Facebook Groups throughout the workday for homeowners actively requesting contractors, remodeling services, ADUs, additions, kitchens, bathrooms, and related residential construction services.
- Find and join legitimate local homeowner and community groups throughout Fontana, Rancho Cucamonga, Ontario, Rialto, Upland, Riverside, Corona, Eastvale, Chino, Chino Hills, Redlands, and surrounding Inland Empire communities.
- Create and publish organic posts in groups and communities where business promotion is permitted.
- Monitor Nextdoor and other legitimate local platforms for homeowner opportunities.
- Research new free and low-cost sources of residential contractor leads continuously.
- Manage and grow company-owned Facebook, Instagram, TikTok and other social media channels.
- Help operate multiple TikTok content strategies targeting different residential construction niches such as ADUs, remodeling, additions, homeowner education, and bilingual English/Spanish content.
- Respond quickly to comments, direct messages, inquiries, and homeowner requests.
- Contact and follow up with inbound and outbound leads by phone, SMS, email, social media, and CRM.
- Qualify homeowners based on location, property ownership, project type, approximate budget, timeline, financing readiness, and decision-making authority.
- Book qualified residential estimate appointments directly onto our calendar.
- Prospect and develop referral relationships with Realtors, property managers, home inspectors, architects, engineers, interior designers, and complementary home-service businesses.
- Research publicly available residential permit activity and legitimate opportunities involving ADUs, additions, remodeling, approved plans, and residential construction activity.
- Follow up aggressively and professionally with leads that have not yet booked an appointment.
- Reactivate older leads and opportunities.
- Enter every lead and meaningful conversation into our CRM.
- Keep pipeline stages, notes, lead sources, follow-up tasks, and appointment information accurate.
- Track exactly which platform, group, post, city, service, message, and strategy generated each opportunity.
- Test different messages, offers, platforms, communities, and lead-generation strategies.
- Produce a weekly Lead Generation Intelligence Report showing what worked, what did not work, and what should be tested next.
Performance Metrics:
- Homeowner conversations generated.
- Qualified residential leads.
- Qualified appointments booked.
- Appointment show rate.
- Estimates generated.
- Follow-up completion.
- Pipeline value generated.
- Lead-source accuracy.
- Projects generated from those opportunities.
Requirements:
- The ideal candidate has previous lead-generation or appointment-setting experience with General Contractors, remodeling companies, roofing, solar, HVAC, real estate, construction, home improvement, or other high-ticket home services.
- Experience with GoHighLevel or another CRM is strongly preferred.
- Experience generating leads through Facebook Groups, Nextdoor, Instagram, TikTok, local communities, referral partnerships, and direct prospecting is strongly preferred.
- English fluency is required.
- Spanish/English bilingual ability is highly preferred.
- The successful candidate must be comfortable working full-time during hours aligned with U.S. Pacific Time.
- We want someone extremely resourceful who actively hunts for opportunities instead of waiting for leads.
Ethical Standards:
- No fake accounts.
- No fake reviews.
- No impersonation.
- No prohibited automation.
- No deceptive marketing.
- No mass spam.
- All company social media accounts, CRM records, leads, contacts, content, databases, and other business assets remain company property.
