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Posted 4 months ago
Requirements and responsibilities
OverviewWe are Picklebet, a next-generation betting operator with proprietary sports technology and a modern data stack. As we execute a strategic expansion into Canada (Non-Ontario) under an Isle of Man license, we need a User Acquisition Lead to spearhead the growth strategy across our iGaming and Sportsbook verticals.The Mandate: "Efficiency Unlocks Scale"Phase 1: Manage a focused launch budget to test channels and prove Unit Economics.Phase 2: Once the Payback Period (< 6 months) is proven, the budget is uncapped. We back strategies that work.What You Will DoStrategic Planning: Design the acquisition roadmap and own the Acquisition Budget. You rigorously monitor Payback Periods to determine when to cut low-quality sources and when to scale."Grey Market" Media Buying: Identify and execute direct media buys on DSPs, Ad Networks, and Streaming sites (TrafficStars, ExoClick, etc.). You manage bid strategies and creative testing to find underpriced attention.Build the Partner Network: Build a roster of Casino Streamers (Kick, YouTube, Instagram) and "Community Leaders" (Discord, Telegram). Negotiate complex deals (Hybrid, RevShare, MG) that protect our downside.Feedback Loop to Product: Act as the "Voice of Canada" for acquisition. Analyze the funnel and advise Product on payment friction and localized offers to improve conversion.Build Your Team: Within your first 6 months, you will recruit and hire a direct report (e.g., Influencer Manager or Media Buyer) to support your strategy.Who You AreThe "Grey Market" Navigator: 6+ years of High-Growth UA experience in iGaming, Crypto, or Fintech (Unregulated markets).Programmatic Expert: Comfortable buying media on DSPs and Ad Networks. You understand S2S tracking and attribution.Commercial Negotiator: Proven track record of structuring deals that align partner incentives with ROI.Data Hawk: You know how to spot "Arbitrage" and "Incentivized" traffic patterns early.Global & Flexible: Comfortable working remotely and collaborating with Australian HQ.The Tech StackSports: Proprietary, in-house built sportsbook code.Casino: Hub88 integration (Top-tier slots & Live Games).Data: Snowflake, Braze, Mixpanel & more.The PackageCompetitive Senior Salary: Commensurate with experience.Autonomy: Build a region from scratch, hire your team, and run your own budget.Impact: Work directly with Senior Leadership—no red tape, just execution.To Apply: Please submit your CV and a brief cover note detailing your experience with "Grey Market" acquisition channels.
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