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about 2 months ago
Requirements and responsibilities
About the roleAs a (Staff/Principal-level) Product Designer joining our Growth team, you will operate at a high-impact, senior individual contributor level, partnering directly with a Product Manager to meaningfully influence Synthesia’s growth engine.This role sits at the center of how users experience Synthesia for the first time. Your work will directly impact two core metrics:Activation: % of users who experience value and develop a habital use of SynthesiaLonger Term Retention: Increasing the proportion of users who embed Synthesia into their day-to-day workflows and continue using it as a core part of their toolkit over time.You will focus on rethinking and reshaping high-impact user journeys, particularly onboarding, first-time editor experiences, and early product exploration. Expect to work on problems such as:Reducing cognitive overload during onboardingRedesigning first-time editor experiences to balance guidance with creative powerDesigning around AI latency and uncertainty states inherent in generative systemsSolving cold-start challenges in an AI creation productWithin the team, ideas move quickly from concept to functional prototype. Designers are not the only ones prototyping. PMs use tools like Lovable and Claude Code to generate working code in sandboxed environments. Your role is not to simply polish these outputs — it is to rethink, restructure, and elevate them into coherent, scalable experiences. You will shape how ambiguous ideas become testable product directions and how early experiments evolve into durable solutions.You will operate as a true partner in a PM–design–engineering trio, influencing problem framing, experimentation strategy, and solution direction from first principles through execution.ResponsibilitiesReimagining onboarding and early editor workflows to materially improve activationTranslating ambiguous growth and product challenges into clear concepts, flows, and working prototypesPartnering with Product and Engineering to move core growth metricsChallenging briefs, assumptions, and existing interaction patternsElevating AI or PM-generated prototypes into scalable, thoughtfully designed experiencesDesigning experiments that help the team learn quickly, knowing not every concept will shipContributing to critique culture and raising the bar for product thinking across the Growth teamCoaching and mentoring designers where relevantWho you areYou have operated at a high level of scope and autonomy, influencing product direction beyond surface-level design decisionsYou think in terms of metrics and outcomes, not just flows and artifactsYou are comfortable being accountable for moving activation and adoption in a self-serve businessYou thrive in experimental environments where many ideas are discarded and speed mattersYou are comfortable working in AI-native workflows where PMs and engineers prototype alongside youYou consistently ground your design decisions in both qualitative insights and quantitative data, clearly articulating how these inputs shape your solutionsYou can collaborate directly with engineers, understand constraints, and design within (or intelligently push against) themYou are energized by complex, zero-to-one challenges where the right solution is not obviousOur cultureAt Synthesia we’re passionate about building, not talking, planning or politicising. We strive to hire the smartest, kindest and most unrelenting people and let them do their best work without distractions. Our work principles serve as our charter for how we make decisions, give feedback and structure our work to empower everyone to go as fast as possible.BenefitsYou will be compensated well with a generous salary and equityFlexible, remote-friendly role for team members working in UK/EuropeYou get 25 days of annual leave + local holidaysRegular team offsites where you’ll get to collaborate with the product & engineering team in personWork from home budget"Work from anywhere" up to 60 days per yearGenerous referral scheme of up to $10,000 USD for each successful referralHuge opportunity for a career defining role as we go from a scale-up with strong PMF to the next phase of growth
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